LONDON, ENGLAND, March 05, 2011 (Press-News.org) Minter Dial, President and Founder of The Myndset Company, co-wrote the seminar white paper, "The Brand University," with his ex-colleague from L'Oreal, Eric Mellet. First published by BrandChannel (October 2010). With the rapidly changing business landscape, impacted by the digital revolution as well as new consumer and employee habits and demands, brands need to transform themselves to face the new reality. This white paper analyzes some of the significant changes and poses questions about the implications for management and the organizations, more broadly. In this paper Dial and Mellet argue that, more than ever before, companies need to evolve into Learning Organizations. A company-wide Brand University -- at the intersection between acquiring traditional skills & knowledge while learning new ways to collaborate and coexist -- can offer a compelling way to accompany such a change.
The Brand University paper has been viewed over a thousand times and has been reproduced or cited by over 15 sources around the world, including The Branding Gavel (Nigeria), the Hispanic CMO (USA), EzineMark (USA), Masso (Vietnam), Olivier Riviere (Germany) and the Global Council of Corporate Universities (France). In addition, it has been translated into chinese in the China Times (Taiwan). Furthermore, it has been downloaded or embedded fifteen times at Slideshare and shared widely on various social media sites (including Facebook and Twitter).
You can download The Brand University" paper via Slideshare (pdf).
About Minter Dial: Minter Dial is an American, born and educated in Europe and who currently lives in Paris. After a 16 year international career with the L'Oreal Group - including 9 assignments throughout France, UK, USA and Canada -- he launched The Myndset Company, a boutique consultancy, providing professional speaker, coach and consultancy services, specialized in Branding and Digital Media. With the Myndset, Branding Gets Personal. You can join TheMyndset page on Facebook or follow him at @mdial on Twitter, or join his network on LinkedIn. For more information, follow the link here: About Minter Dial.
About Eric Mellet: Eric is Sales and Development Training Director.
Press Contact: For inquiries and engagements, please contact Yendi Dial via email or by cell phone +33 (0)608937314
Themyndset.com : Minter Dial publishes white paper "The Brand University"
Co-written with Eric Mellet, The Brand University is a thought provoking piece, based on real-life experience on how to bring a brand to life.
2011-03-05
ELSE PRESS RELEASES FROM THIS DATE:
Tumri Integrates with AppNexus Platform to Offer Dynamic Ads and Creative Optimization for Real-Time Media Buys
2011-03-05
Tumri today announced that it has integrated its self-service platform with the AppNexus real-time ad platform to offer dynamic creative and offer optimization to AppNexus clients along with custom data integration. As a result, existing AppNexus clients can now implement dynamic creative and offer optimization at unmatched production scale via Tumri Ensemble. Tumri will leverage AppNexus' leading ad serving technology to build out a combined creative plus media bidding feature for AppNexus clients.
AppNexus clients, including leading ad networks, demand-side platforms ...
New Version of High End Vehicle Fleet Management Software Released
2011-03-05
Vehicle Fleet Manager 3.0 is high end professional vehicle management software which makes it easy to record, manage, and consult all information relating to the company´s vehicle fleet quickly, reliably, and efficiently.
In the new major version of Vehicle Fleet Manager, there are a lot of neat and exciting features and benefits. Every aspect of fleet management is incorporated into this revolutionary software. A company or business can store all kinds of information about the vehicles in their fleet, such as license plate numbers, insurance data, serial numbers, ...
The evolving CDN environment to be discussed at the CDN World Forum
2011-03-05
Changes in the Content Delivery Network (CDN) environment will be examined at the CDN World Forum - http://www.cdnconference.com - taking place on the 21st & 22nd June at Olympia, London.
With the CDN market developing at a rapid rate, session one of the forum's second day will analyse the impact telecoms operators have had on growth in the CDN market. The panelled talk will aim to answer questions such as how and why telecoms operators have entered the market; and what this means for the industry in the near future.
Speakers from top telecoms operators such as NTT ...
Confero, Inc. Wins 2011 Stevie Award For Customer Service Consulting Practice Of The Year
2011-03-05
Elaine Buxton, CEO and president of Confero, Inc. (http://www.conferoinc.com), a national customer experience measurement firm, has announced that the firm was presented with a Stevie Award in the Customer Service or Call Center Consulting Practice of the Year category in the 5th annual Stevie Awards for Sales & Customer Service, announced at a gala banquet on Feb. 21 in Miami Beach, Fla. Additionally, Confero was named a finalist in the category of Customer Service Management Team of the Year. Finalists were chosen by business professionals worldwide during preliminary ...
Chamber Music Society of Detroit Announces 68th Season
2011-03-05
-2011-2012 Season Announcement-
• The Chamber Music Society of Detroit (CMSD) 2011-2012 season includes the Opus 9 Series and the Opus 3 Piano Series, a full September to May season of twelve concerts.
• 2011-2012 is CMSD's 68th season
• The series continues to offer the highest caliber of international chamber ensembles, recitalists and unique artistic collaborations.
• The Chamber Music Society of Detroit is the tenth oldest independent chamber music presenting organizations in the U. S.
• Subscription tickets go on sale Tuesday, March 1.
• There are no increases ...
Plug&Score 2011: New Version of the Real-Time Credit Scoring System Released
2011-03-05
Today Alyuda Research, one of the global vendors of predictive analytics and data mining software based on AI and originator of the easiest-to-use scorecard development software Plug&Score Modeler, announces the release of a new, enhanced version of its Plug&Score real-time credit scoring system.
With Plug&Score 2011, applications are processed automatically and loan-approval time is shortened to several seconds.
The new version contains both improvements in functionality and several additional features:
• Every new customer is scored immediately
• Personalized ...
Upgrade WMP Trimmer Plugin to Version 2.X For Free Or With 50% Discount
2011-03-05
Solveig Multimedia continues the tradition of encouraging its regular customers. It offer free upgrade to those 1.õ buyers that have purchased WMP Trimmer Plugin before three months of the official release of the 2.0 version, from 15 August to 14 November 2010. Besides it gets 50 % discount for all plugin's 1.x version purchasers.
The release of 2.0 plugin was on Nov. 15, 2010. From this day the company's customers were able to assess the true advantages of the new version, like the ability to edit AVI, WMV, ASF, WMA, MP3, MPEG-2, MPEG-1 files and the ability to extract ...
Laboratory Testing Inc. Attending SIBC and ACIBC Events in March 2011
2011-03-05
Owners and management of Laboratory Testing Inc. (LTI) will be attending the Submarine Industrial Base Council (SIBC) 20th annual Submarine Supplier Days on March 8 and 9, 2011 and the Aircraft Carrier Industrial Base Coalition (ACIBC) 7th annual Action Days 2011 Conference on March 30 and 31, 2011. Laboratory Testing Inc. provides materials analysis, metals testing, nondestructive testing and calibration services to companies that supply parts and materials to both industries. Both events will be held in Washington, D.C. and will include meetings with members of Congress ...
Great Hotels Of The World Unveils Restyled Bookstand Quality Directory At ITB 2011
2011-03-05
Great Hotels of the World (http://www.ghotw.com) will unveil a completely new genre of hotel directory at this year's ITB Berlin. The 2011 directory, featuring over 350 pages has been beautifully restyled both visually and editorially to create a stunning publication that will make a striking addition to any coffee table or bookshelf. With an ultra-luxurious look and feel, the directory inspires readers to explore new destinations with stories of real experiences at the hotels written in a unique personal editorial style. Each page has been individually crafted with bespoke ...
Beattie Communications opens a new Essex Marketing and PR office
2011-03-05
The new Essex marketing office will be spearheaded by Southend local, Louise Toms.
Based in Rochford, the new Essex PR office expands Beattie Communications' network of eight offices which includes London, Leeds, Manchester, and Scotland.
Louise Toms said: 'We anticipate a brisk demand from the many Essex-based businesses. With Beattie Communications on their doorstep, they will no longer have to go to London for PR and marketing services.
'I'm looking forward to bringing my experience of working with global FMCG companies such as Specsavers, Cadbury's and Reckitt ...
LAST 30 PRESS RELEASES:
How NIL boosts college football’s competitive balance
Moffitt researchers develop machine learning model to predict urgent care visits for lung cancer patients
Construction secrets of honeybees: Study reveals how bees build hives in tricky spots
Wheat disease losses total $2.9 billion across the United States and Canada between 2018 and 2021
New funding fuels development of first potentially regenerative treatment for multiple sclerosis
NJIT student–faculty team wins best presentation award for ant swarm simulation
Ants defend plants from herbivores but can hinder pollination
When the wireless data runs dry
Inquiry into the history of science shows an early “inherence” bias
Picky eaters endure: Ecologists use DNA to explore diet breadth of wild herbivores
Study suggests most Americans would be healthier without daylight saving time
Increasing the level of the protein PI31 demonstrates neuroprotective effects in mice
Multi-energy X-ray curved surface imaging-with multi-layer in-situ grown scintillators
Metasurface enables compact and high-sensitivity atomic magnetometer
PFAS presence confirmed in the blood of children in Gipuzkoa
Why do people believe lies?
SwRI installs private 5G network for research, development, testing and evaluation
A new perspective in bone metabolism: Targeting the lysosome–iron–mitochondria axis for osteoclast regulation
Few military spouses use formal support services during, after deployment
Breakthrough in the hunt for light dark matter: QROCODILE project reveals world-leading constraints
2D x-ray imaging technique reveals hidden processes in CO2 electrolyzers
Rational high entropy doping strategy via modular in-situ/post solvothermal doping integration for microwave absorption
Circular Economy has been officially included in the ESCI
Recent advances in exciton-polariton in perovskite
Efficacy and safety of GLP-1 RAs in children and adolescents with obesity or type 2 diabetes
Over-the-counter sales of overdose reversal drug naloxone decline after initial surge
Global trends and disparities in social isolation
Country of birth, race, ethnicity, and prenatal depression
Kissick Family Foundation, Milken Institute announce $2 million in funding for frontotemporal dementia research and new call for proposals
Mayo Clinic study reveals hidden causes of heart attacks in younger adults, especially women
[Press-News.org] Themyndset.com : Minter Dial publishes white paper "The Brand University"Co-written with Eric Mellet, The Brand University is a thought provoking piece, based on real-life experience on how to bring a brand to life.