The Power of Email Marketing to be outlined at South Shore Ad Club April 12 event at Asian C in Hingham

Business execs know that they need to do something to keep in touch with customers and prospects. But what?

2011-03-16

KINGSTON, MA, March 16, 2011 (Press-News.org) Business execs know that they need to do something to keep in touch with customers and prospects. But what?

"The Power of Email Marketing" will be outlined at the South Shore Ad Club event scheduled for Tuesday, April 12 at Asian C, 48 Whiting Street, (Route 53), Hingham.

The evening includes a cocktail and networking session beginning at 6 p.m., dinner at 7:00 p.m., and then the presentation on Email Marketing. The entire business community is urged to attend. Membership in the South Shore Ad Club is NOT required. Reservations are required. Registration Fee is $30 per person and includes buffet dinner. South Shore Ad Club members receive $10.00 off.

Corissa St. Laurent Regional Development Director of Constant Contact will discuss email marketing best practices, including social media integration, and some of the new features of Constant Contact.

"Email marketing is among least costly and highest impact methods of educating, prodding and cross-selling to your core audience," noted Steve Dubin, President of the South Shore Ad Club and founder of PR Works based in Kingston, Mass. He added, "Given the amount of noise in the email arena - from Viagra to news alerts - email marketing has to be innovative, concise and seductive. This presentation will provide some of the best practices approaches to breaking through the clutter."

About The South Shore Ad Club
The South Shore Ad Club is an organization committed to the personal and professional development of communications professionals located south of Boston. It's the club's mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

To RSVP, visit http://www.SouthShoreAdClub.com or emailinfo@southshoreadclub.com

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