Portrait Software and Occam Announce Partnership to Meet Demand for End-to-end Marketing Solutions

HENLEY-ON-THAMES, ENGLAND, September 09, 2010 (Press-News.org) Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today announces a partnership with Occam, the UK's leading marketing solutions provider and recently acquired themselves by St. Ives Group. The partnership will enable large B2C organizations to take advantage of Portrait's insight driven applications within Occam's tailored marketing management environment.

Occam provides marketing management software and direct marketing solutions for some of the UK's largest organizations. Under the terms of the partnership, Occam will use Portrait's complementary suite of software solutions, which combine customer insight with multi-channel customer interaction, to enhance their marketing platform. The collective offering will ensure that there is a solution to cater for the ever growing demands of the market place. Occam will initially install and integrate Portrait Interaction Optimizer and Portrait Uplift Optimizer into its solutions offering.

"We are delighted to be able to announce this partnership with Occam" says Luke McKeever, CEO of Portrait Software. "Both organizations understand that customer data is the cornerstone of customer intelligence and by integrating Portrait's solutions, Occam will be able to ensure that its blue chip B2C clients are able to optimize customer interactions and drive efficiencies through the adoption of state-of-the-art analytics."

Occam has continually developed its data management expertise and portfolio to allow organizations to gain significant business benefit and realize profitable customer management with repeatable, industry specific and cost-competitive solutions. Large B2C organizations, which have a desire to run customer-centric programs but are constrained by resources, will now be able to take advantage of Portrait's sophisticated applications through Occam's tailored solutions.

Scott Logie, Occam's Strategy Director, comments: "We are extremely pleased to be partnering with Portrait Software. Our business specializes in providing the very best data-centred direct marketing and data management solutions, backed by high-level consultancy, tactical planning and analysis. We believe that Portrait's capabilities will allow us to offer a unique service to marketers to enable them to make all of their customer interactions highly relevant and personalized. Portrait Interaction Optimizer encapsulates the market need for real-time inbound technology and will close the loop in the campaign lifecycle".

For more information, please contact:

Portrait Software
Steve Douthwaite / Kate Hyslop / Emma Bridgeman
Rocket
T: 08453 707 024
E: portrait@rocketcomms.net

About Portrait Software
Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include 3, AAA, Bank of Ireland, Bank of Tokyo Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group, Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor, Tesco Bank, T-Mobile, TrygVesta and US Bank.

For more information please visit: http://www.portraitsoftware.com or http://www.pbinsight.com


About Occam
Occam is a market-leading provider of marketing management software and direct marketing solutions for some of the UK's largest organisations. Committed to developing the industry's most sophisticated innovations in the integration of multiple systems and channels, Occam delivers marketing solutions distinguished by speed of deployment and a pragmatic approach to solving identified business needs.

Occam Direct Marketing Ltd ("Occam") has been acquired by St. Ives plc ("St. Ives"). From 1st June 2010 Occam will operate as a wholly owned subsidiary of St. Ives, managed on a day to day basis by the current Occam Management Team.