Lomography's Special Edition Cameras show Love & Support for Japan

NEW YORK, NY, April 10, 2011

I wanted to reach out and introduce myself as your contact for any Lomography samples, images and information and especially wanted to make sure you know about our latest launch, a trio of very special Lomography Loves Japan edition cameras in light of recent tragic events.

When the idea was conceived back in 2010, these cameras were originally meant to commemorate Japan's Golden Week, a time for celebrating Japanese culture and taking a well-earned rest from work. Since the devastation however, the cameras have taken on a whole new meaning; they have become a way to help a community with a lot of work ahead of them. With the purchase of any of these cameras, you are contributing to Lomography's donation of EUR 20,000 to the Red Cross Relief Japan. You can pre-order these beautiful cameras in the Online Shop or at our Gallery Stores.

Our thoughts and prayers have been with Japan, and our very own Lomography Japan team keeps us up to date through their website and with new images posted daily documenting the good, the bad, the power of hope and the strength of the human spirit.

Full details on the Lomography Loves Japan cameras are available below and if you require any samples or additional information please let me know.

Cherishing Life

Still the world is struck dumb with horror looking back on the tragedy that hit Japan last month and we are standing in awe of the strength of our Japanese friends. Before the disaster struck, we were working on a special edition dedicated to the Golden Week in Japan. After what happened, we decided to launch this edition but add a charity aspect to it to show respect and offer help to our Japanese friends. Three cameras, the Diana Mini JIYU (Freedom), the Diana F+ KIRAMEKI (Sparkling) and the Fisheye 2 SHIAWASE (Happiness) were designed for the most joyful time in Japan and will bring some hope to Japan. To give financial aid we will donate 20,000 Euros to the Red Cross to support the reconstruction of a country so precious and beautiful.

Immediate Support

Take the chance to be part of the Lomography aid team to support a country that is going through tragedy beyond believe. The Red Cross will use the donation on site to make sure that our Japanese friends find some relieve and hope while we are involving our community in various online actions through our Lomography Loves Japan initiative. Our Lomography Team in Tokyo is trying to live their lives as normal as possible and are sharing their experiences with you on our website. They organized free workshops called "Smile Everyone!" to bring smiles to fellow Lomographers and wish for hope for everyone in Japan. Besides the Lomographic actions in Tokyo, we are organizing competitions on our website and will be publishing more articles about the daily lives of our friends in Japan to keep you updated. To find out more, click: http://www.lomography.com/lomography-loves-japan

What the hell is Lomography?

http://www.lomography.com/about

We, the Lomographic Society International, are a globally active organization dedicated to experimental and creative analogue snapshot photography. Lomographic pictures are moment-catchers; characterized by vibrant colours, shadowy framing, surprise effects and spontaneity. Boasting over one million members across the world, we seek to document the incredible planet around us in a never-ending stream of images. The Lomo LC-A+ camera was the first member of the huge Lomographic analogue camera family. It confidently takes a seat at the dinner table alongside our other innovative and quirky Lomographic products - the Sprocket Rocket, Spinner 360°, Diana Mini, Diana F+, Lomo Lubitel 166+, Fisheye camera, the Colorsplash camera, the Supersampler, Horizon, Pop 9, Actionsampler, Holga as well as many other bags, lenses and accessories, books and stationery.