Winn Technology Group and Manticore Technology Announce Strategic Partnership Establishing Lead Nurturing Solution
The relationship between Winn Technology Group and Manticore brings together the two most important components of an effective lead nurturing strategy the integration of marketing automation and call-centric nurturing (the live touch).
PALM HARBOR, FL, April 13, 2011
Winn Technology Group and Manticore Technology announced today that they have entered into a strategic partnership, establishing a joint lead nurturing solution for clients in the technology sector.The partnership between Winn and Manticore will bring the combined expertise of both firms in the lead nurturing space to the marketplace. Leveraging Manticores marketleading capabilities that enable marketers to develop automated, multitouch marketing programs to continuously engage leads, nurture them through the pipeline, and ensure a constant flow of qualified leads, helps organizations execute critical lead nurturing programs. Combining the live relationship development from Winn provides for more indepth prospect qualification, allows key business intelligence to be gathered, and eliminates the challenge of optin email accessibility. Integration between electronic and live touches optimizes a firms visibility to the prospect base.
Improving marketing performance is not just about implementing the right technology, its also about creating a strategic process to involve people in the process of lead nurturing and qualification, said Jonathan Halligan, Vice President of Sales for Manticore Technology. Winn Technology gives marketers the ability to integrate human touch points into lead nurturing programs which is critical for successful multichannel marketing.
With organizations demanding more accountability from marketing departments and stronger demonstration of Return on Marketing Investment (ROMI,) marketing automation solutions have become increasingly popular to nurture nonsalesready leads. According to the Aberdeen report, B2B TeleServices: The 2009 Buyers Guide, Implementing a lead nurturing practice can yield a 50+% increase in salesready leads, making a large impact in a company's revenue and growth goals.
Nurturing becomes a longterm investment that creates a more stable and predictable pipeline, leveraging investments in event marketing, telemarketing, email marketing, search engine optimization, and direct mail by integrating direct marketing initiatives. Nurturing also leverages the crosspollination of demand generation activities: event registrations, lead generation, contact discovery, referral generation, and account intelligence.
The relationship between Winn Technology Group and Manticore brings together the two most important components of an effective lead nurturing strategy the integration of marketing automation and callcentric nurturing (the live touch), explained Geoff Swallow, President and CEO of Winn Technology Group. The market can now access an extremely costeffective, integrated solution that brings a leading marketing automation solution from Manticore and Winns highlyrespected relationship development together to drive a strong return on investment.
About Winn Technology Group
Winn Technology Group is a privatelyheld marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to:
Generate qualified leads and appointments,
Capture attendees for live events and webinars,
Nurture, cultivate, and qualify actionable leads,
Collect and analyze valuable business intelligence,
Build brand awareness and name recognition.
As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For more information, visit http://winntech.net or call us at 18004445622.
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including UPS, SAP, and Yamaha. For more information visit the company's website (www.manticoretechnology.com) or call 1866Manticore.
For the latest best practices on Marketing Automation, visit the company's best practices blog, Funnel Focus.