Distinctive Logo Sets The Stage For New Global Timeshare And Fractional Industry Awards

NORTHUMBERLAND, ENGLAND, April 15, 2011

Perspective Magazine, an industry leader in providing independent timeshare and fractional information in print and online, knew that an effective brand strategy was needed when the company decided to launch the Perspective Magazine Awards program.

A new and innovative global awards program that was to tie together the magazine's four readership regions of North America, Europe & Middle East, South Africa and Asia Pacific needed a distinctive identity and the result is the newly unveiled logo designed by one of the most respected marketing companies in the vacation ownership industry, and recent winner of three ARDY awards, Brand Tango.

"We are very pleased at how well the logo has been received by the industry," said Paul Mattimoe, president and CEO, Perspective Magazine. "When you look closely at what first appears to be just a star you will notice that it is actually made up of 5 magazine covers that depict both our global reach and the diversity of each of the individual regions we operate in."

The official logo by Brand Tango contains five elements which combine to create a multi-colored "star", with each color to also be used separately when applicable to represent winners of individual regions of the world: blue for North America, orange for Europe & Middle East, green for South Africa and purple for Asia Pacific, leaving the gold for the outright winners of the non-regional categories.

"We're pleased that Perspective relied on our design expertise; and I have confidence that this will become an iconic symbol in our industry," said Joe Russoniello, president and co-founder, Brand Tango. "We wish Perspective every success with their premiere global conference."

The Perspective Magazine Awards are to be judged by a panel of industry experts, but also adds in a wildcard judge - the industry. Online voting has also been added to the mix in an innovative social media style campaign, allowing industry professionals to vote and nominees to promote themselves in a bid to win more votes. More than 600 votes have already been cast in the first few days of online voting and industry professionals can still vote up until April 29th by visiting http://perspectivemagazine.com/awards

GNEX 2011 will be held at the stunning Atlantis Resort in Nassau, Bahamas on May 11th-12th, 2011, with the Perspective Magazine Award winners to be announced at a Gala dinner on the evening of May 12th at the conclusion of the event. For more information and to find out how you can attend GNEX 2011, please visit http://perspectivemagazine.com/gnex

Delegates will gather for GNEX 2011 to network with colleagues from around the world in a setting designed to create new ideas for improving industry best practices. The expo will feature a welcome reception, interactive workshops, open networking time, an exhibitor hall and areas to foster individual business opportunities in addition to the Perspective Magazine Awards program.

Sponsors and supporters of GNEX 2011 include:

The Absolute World Group, Dial an Exchange, Resort Television, Yucatan Holidays, Citadel Trustees Limited, Connex, First American Title Insurance Company, ICE, Interval International, LeisureLink, Max Generation, RCI, First National Trustee Company, Alternative Ownership Conference Asia Pacific (AOCAP), Australian Timeshare & Holiday Ownership Council (ATHOC), Canadian Resort Development Association (CRDA), Cooperative Association of Resort Exchangers (CARE), La Asociación Mexicana de Desarrolladores Turísticos (AMDETUR), Ragatz Fractional Interest Conference, Resort Development Organisation (RDO), Vacation Ownership Association of Southern Africa (VOASA), American Airlines, Avis Rent A Car and Christel House International as Charity of Choice.

About Brand Tango
Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in branding, social media, loyalty programs, member-retention materials, technology solutions, CRM, web strategy & design and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Live Mexico, Absolute Resorts, Pacific Monarch Resorts, OPTX 20/20, Grand Incentives, GBS International, Tres Rios Resort, Sunset World, Premier Cancun Vacations, and Casa Dorado.

To view examples of Brand Tango's recent work, visit http://www.brand-tango.com. For an online demonstration of Brand Tango's Web 2.0 customer relationship management system, Tango, go to http://www.gettango.com.

About Perspective Magazine
Perspective Magazine publishes four regional brands: industry publications Perspective Magazine North America, Perspective Magazine Europe & Middle East, Perspective Magazine South Africa and Perspective Magazine Asia Pacific. Together, the industry magazines are the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 30 major industry events around the world. The company's consumer magazine, Owners Perspective Magazine, is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public. Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.

For more information visit http://perspectivemagazine.com or email Steve Luba, Director of Public Relations, at steveluba(at)perspectivemagazine.com. For information on advertising and editorial opportunities visit http://perspectivemagazine.com/advertise.