Moonlight Media forms Social and Digital Media team

LONDON, ENGLAND, April 20, 2011 (Press-News.org) Moonlight Media Ltd., a leading public relations agency specialising in global banking, trading and risk technology, announced today a new Social Media team to be headed by Social and Digital Media expert Anton Davidenko.

Moonlight Media provides Digital and Social Media as part of an integrated, two-way communication strategy to enable its clients to have a more direct and effective engagement with their audience and the relevant media. The service will include the most popular forms of Social Media for business, B2B and corporate engagement such as Twitter, Facebook, LinkedIn and YouTube. Analysis, administration and advice on Search Engine Optimisation, Google adwords etc., is also part of the remit.

John Norris, managing director of Moonlight Media Ltd., said: "Our clients are global B2B technology providers operating in niche financial markets such as FX, commodities, equities and shipping futures. While being early adopters of technology, few have been quick to embrace a digital element to their communications strategy. This is changing very quickly and there is now significant interest and engagement in Social Media. Because of its growing importance we felt it was time to create a specialist team. We are very pleased to welcome Anton on board and look forward to broadening the services we offer. At the highest level Social Media demonstrates thought-leadership and communicates original and relevant views and comment. We strongly encourage our clients to engage in Social Media as this space can no longer be ignored - their clients are already there."

Anton comments: "I am very much looking forward to working with the Moonlight team and our clients and expanding their reach through Social Media. It allows a company to monitor the perceptions it's creating within the digital environment, in real-time, and to be highly responsive."

Anton comes to Moonlight Media with seven years' PR experience across a range of sectors covering both traditional and digital media. He is currently completing his MA in Marketing at the London Metropolitan Business School and was previously a managing director at IFBS and PR director at the Russian Association of Communication Agencies. He is a guest lecturer at the London Metropolitan Business School on PR and Social Media.

Editorial content:
Alla Lapidus
Moonlight Media Ltd
Tel: +44 (0) 20 7250 4770
Email: alla@moonlightmedia.co.uk

About Moonlight Media:
Founded in 1998 and based in the City of London, Moonlight Media is a specialist international public relations, media strategy and marketing agency focusing on global financial trading technologies, international banking, and risk management sectors as well as algorithmic and high frequency trading (HFT). With decades of experience in banking and trading, Moonlight Media has a thorough understanding of its specialist markets and provides strategic and tactical PR, IR and Marketing Services to a client list including some of the world's leading trading and risk management technology providers.

For more information visit: http://www.moonlightmedia.co.uk
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