Unsocial Social Media Blog Series Begins at BrianGeary.com

ORANGE COUNTY, CA, April 20, 2011

Brian Geary Consulting has begun a new blog series for small companies interested in using social media to promote their businesses. Titled, "Unsocial Social Media", the blog addresses the challenge of limited time that small businesses encounter when approaching social media. The blog ideas offer a viable way for these businesses to begin building a presence on social media websites.

Conventional social media participation is based on developing online relationships. "The online, relationship building process requires more time," explains company spokesman Brian Geary, "than most small businesses have." Furthermore, the opportunity cost of participating in social media relationship building can be high, especially if there is no immediate or proximal benefit. The "Unsocial Social Media" blog series shares ideas on how small businesses can benefit from social media while remaining unsocial in the sense that they are not developing conventional, online relationships.

Blog posts in the series will include topics such as multi-use content, website design for social media integration, audience identification, it's not about you, content value, maker or faker, opinion or analysis, and push or pull distribution.

Geary acknowledges that social media experts may not agree with encouraging social media newbies to ignore relationship building. "It's not an issue about ignoring relationship building," defends Geary, "but rather an issue of how to get started using this new media." The unsocial social media members are no different from lurkers on forums and other types of message boards. "They are all part of the social media market," notes Geary, "and their presence is integral to the success of social media." "Presently, the early adopters that populate social media are a homogeneous group," continues Geary, "these new participants, no matter how unsocial, are needed to provide more commercial diversity in social media."

About Brian Geary Consulting

Brian Geary Consulting helps clients turn strangers into friends and customers through Internet marketing consisting of websites, content strategies, search engine optimization, on-line directories, on-line premiums, and social media integration services. Since 1995, company founder Brian Geary has created original content to promote business products and services as well as personal branding for professionals. The value and efficiency of Geary's services are summed up succinctly in the company's tagline, "Writing for Defining and Finding You".

Further information can be found at http://www.BrianGeary.com.

Brian Geary
http://www.BrianGeary.com
nr11@BrianGeary.com
Orange County, California

Brian Geary Consulting is an Internet Marketing Company that creates original content for its client websites. For further information, please visit our website at http://www,BrianGeary.com