CountOff, the First-of-Its-Kind National Daily Deals Site, to Launch May 2

SAN DIEGO, CA, April 28, 2011

CountOff, the new daily discount website for national merchants, today announced the upcoming launch of CountOff.com, the company's social ecommerce network. Scheduled to launch May 2, 2011, CountOff brings a fresh approach to the 'daily deal' format by shifting the focus away from discounts confined to local businesses in individual cities to leading national retailers and brands.

Partnering with major brands such as NASCAR Racing Experience, as well as boutique sites, CountOff offers customers highly customizable and brand-orientated landing pages. When visitors log on to CountOff, they will see the CountOff promotions (CountOffers) offering consumers 50-plus percent discounts to both merchant websites and national retail locations. Page design takes on the look and feel of the merchant's own site to best promote and showcase the most popular items selected by the retailers.

"When we began the concept of CountOff, we saw that national retailers were getting left behind from the daily deal phenomenon," said Michael Goldstein, president of CountOff. "We wanted to be a champion for the national retailers who have previously not been able to integrate themselves into the discount sales model. CountOff spotlights and promotes the merchant's brand to ensure they obtain the highest return and greatest customer retention possible."

"NASCAR Racing Experience has had previous success at the local level with daily deals," said Heather Lutz for NASCAR Racing Experience. "CountOff allows us to take our previous local success and offer it directly to our national audience with a broad, nationwide campaign. As NASCAR Racing Experience continues to expand its audience, we look forward to offering this exciting opportunity to a new fan base."

With CountOff, merchants are able generate their own redemption codes for customers who purchase CountOffers - the redemption process works with the merchants pre-existing systems. This approach allows merchants to directly increase their own customer retention rates with low acquisition costs.

With zero initial investment from merchants, CountOff allows merchants to keep 75 percent of deal revenue - significantly higher than companies that focus on local markets. For more information, visit http://www.CountOff.com.

About CountOff
Based in Washington, DC, CountOff brings a fresh approach to the 'daily deal' format by shifting the focus away from individual cities and local merchants to leading country-wide retailers and brands. Created for national retailers who have previously not been able to integrate themselves into this discount sales model, CountOffers deliver 50-plus percent discounts to both merchant websites and national retail locations. CountOff makes daily deals affordable for merchants by providing a high return of 75 percent of deal revenue, a new customer base and increased customer retention. For more information on CountOff and to sign up for daily national deals, visit http://www.CountOff.com.

About NASCAR Raching Experience
Driving 101 LLC is the parent company of NASCAR Racing Experience and Mario Andretti Racing Experience. NASCAR Racing Experience offers several different ride and drive packages that feature real NASCAR race cars. Mario Andretti Racing Experience is the 'World's Fastest Driving Experience' and utilizes full-size, Indy-style race cars. The schools operate at over 16 race tracks across the United States and offer a vast array of corporate outings and motorsports themed events. For more information call 877-RACE-LAP (877-722-3527) or visit http://www.877RaceLap.com .