Lomography Launches New Sprocket Rocket White Edition

NEW YORK, NY, April 28, 2011

White Wonder

The dark winter is over and it is time for something bright! This also applies to our beloved Sprocket Rocket which we tinted in wonderful white to make it the perfect companion for your first outdoor expeditions in the spring sun. Capture your sister turning cartwheels on the freshly cut grass or the shiny skyline of Hong Kong on your first trip this year �EUR" with its 30 mm lens the Sprocket Rocket sucks everything into its frame, sprocket holes included. It simplest technology catches as much of the light coming through the lens as possible which makes the Sprocket Rocket the perfect spring light catcher.

Remix it!

Remixing music is already old news�EUR� Have you ever tried remixing your film? Use the shiny scrolling knobs on the Sprocket Rocket to move the film inside the camera in any direction. Back and forth, forwards and backwards - the Sprocket Rocket will expose the film wherever and whenever you want it. Be it simple multi-exposures or the craziest time-traveling experience on film, let the Sprocket Rocket set your creativity free on all your photographic adventures. Get your sprockets rocking with this unique camera and enjoy its simple technology.

Exhibition Edition

For the very first time we got the chance to present an exhibition on the most populated place in Hong Kong: Times Square. A colorful LomoWall made from 40,000 Lomographs, huge versions of our most popular cameras and the legendary Analogue Arts Juror with free cameras in his pocket are only a few of the attractions that are waiting for visitors at the moment. To celebrate this unique event in true Lomography style we created a special edition Sprocket Rocket all in white.

Technical Details

Lens: 30 mm
Standard image size: 72 x 35 mm
Frame insert: 72 x 24 mm
Focusing: 0,6 m - 1m, 1m - inf.
Shutter: 1/100, bulb
Aperture: f/10.8, f/16
Film stopping mechanism: white dot
Multi-exposure: yes
Retail price: $99.00

Microsite: http://microsites.lomography.com/sprocket-rocket

What the hell is Lomography?

http://www.lomography.com/about

We, the Lomographic Society International, are a globally active organization dedicated to experimental and creative analogue snapshot photography. Lomographic pictures are moment-catchers; characterized by vibrant colours, shadowy framing, surprise effects and spontaneity. Boasting over one million members across the world, we seek to document the incredible planet around us in a never-ending stream of images. The Lomo LC-A+ camera was the first member of the huge Lomographic analogue camera family. It confidently takes a seat at the dinner table alongside our other innovative and quirky Lomographic products �EUR" the Spinner 360°, Diana Mini, Diana F+, Lomo Lubitel 166+, Fisheye camera, the Colorsplash camera, the Supersampler, Horizon, Pop 9, Actionsampler, Holga as well as many other bags, lenses and accessories, books and stationery.

THE FUTURE IS ANALOGUE!