Naizak Signs on as Value Added Distribution Partner for Blue Coat in the Middle East

Naizak to help drive Blue Coat's WAN Optimization business in the region

2011-04-29

DUBAI, UAE, April 29, 2011 (Press-News.org) Naizak Global Engineering Systems, a Saudi based engineering & IT conglomerate, today signed a value-added distributorship agreement with Blue Coat Systems, a leading provider of Web Security and Wide Area Network (WAN) Optimization solutions. Naizak will help build the partner network across the Middle East and distribute the entire range of market-leading Blue Coat solutions for WAN optimization, application performance management and Web security. The core area of focus will remain on expanding the Blue Coat WAN optimization business in the region, as this is a technology that Naizak has been a key market player in since 2005.

Salim Abdulghani, Regional Manager at Naizak Distribution Services comments, "Requirements for WAN optimization are changing and must include all important applications and content, including Web, cloud and video. To meet traditional requirements as well as new ones, we are pleased to partner with Blue Coat. Blue Coat's unique technology is extremely relevant in today's context where businesses are struggling to contain costs and stay competitive in a rapidly changing economy".

Blue Coat Proxy SG appliances accelerate and optimize email and file access in addition to enterprise applications, live and on-demand video, web content and cloud-based software-as-a-service (SaaS) applications. Blue Coat uniquely addresses WAN optimization requirements for both traditional data types and applications, such as backup and disaster recovery, while also addressing the critical and growing need to accelerate Web-based applications and multimedia. The appliance now fully integrates 'optimized video delivery', including the world's first capability to "stream-split" video delivered live with Adobe Flash technology.

"Bandwidth cost in the Middle East is very high and a matter of real concern for the majority of businesses today. CIOs and IT managers are constantly looking for ways to manage and accelerate critical business applications without constantly adding expensive bandwidth upgrades or changes to their network infrastructure," said Abdullah Dakroub, Sales Manager at Naizak Distribution Services in Dubai.

Another key complementary product is the Blue Coat PacketShaper appliance that provides visibility and control over today's web-heavy traffic by its unmatched auto-classification capabilities. PacketShaper appliances allow IT managers to monitor network application performance, categorize and manage Web traffic, guarantee quality-of-service (QOS) for business-related applications, and contain the impact of undesirable traffic.

"Blue Coat's versatile and complete infrastructure solutions manage, optimize and secure the flow of information to users on any network, anywhere in the world. The technology aligns network investments to real business requirements and helps organizations fuel a sustainable and competitive advantage. The Blue Coat suite of products will add a lot of value to our existing product and services portfolio, and we are as such extremely confident that success is only a time factor away" added Abdullah Dakroub.

Mr. Hussam Abusamra, Regional Director - Enterprise, Middle East & Turkey at Blue Coat Systems says, "As a value added distributor, Naizak has built a solid reputation as a company that has the experience, technical expertise, market coverage and drive that can help technology vendors more fully reach the Middle East market. Naizak has been a trusted source for WAN optimization solutions since 2005, and gives Blue Coat access to important, new resellers who specialize in WAN optimization".

Naizak, an engineering & IT conglomerate with its head office in the Al Khobar city of the Kingdom of Saudi Arabia, provides specialized services to the oil & gas, petrochemical, electrical & power generation, IT services, education and healthcare sectors. Through the use of its distributed group of companies and business partnerships, Naizak has been able to establish a strong and respected stand and reputation in the IT distribution, educational and vendor representation space and represents a number of global brands.

About Naizak
Established in 1998, Naizak is a subsidiary of Al Abdulkarim Holding Company and has wide coverage across the Middle East, Asia & Europe with help of its partner companies. Naizak is a totally customer driven, local services organization, with a deliberate policy of heavy investment in staff of a very high caliber and specialization.

Naizak maintains a network of offices in Bahrain, Qatar, Saudi Arabia and the United Arab Emirates through Al Abdulkarim Holding Company. For additional information, please visit http://www.naizak.com

For more information, please contact:
Mr. Abdullah Dakroub
Sales Manager, Distribution Services
Naizak FZ-LLC
Tel: +971 4 391 1159
Mobile: +971 50 255 1017
Email: dakrouak@naizak.com

Media Contact:
Colin Saldanha
PR Consultant
PROCRE8
Dubai - UAE
GSM: +971 (50) 6400762
Email: colin@procre8.biz

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Naizak Signs on as Value Added Distribution Partner for Blue Coat in the Middle East

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