Winn Technology Group Introduces Channel Demand Center Portal

PALM HARBOR, FL, May 05, 2011 (Press-News.org) With the growing implementation of marketing automation, a driving need to integrate, execute, and measure disparate marketing campaigns, and the explosion of social media, technology companies and their channel partners are facing major challenges related to:

• Stand-alone campaigns
• A lack of marketing integration
• Unclear definitions of lead opportunities
• Conflicts between the sales and marketing organizations, and
• Poor feedback and measurement mechanisms

Centralizing marketing services for the channel and providing streamlined, pre-defined, and optimized campaign templates and tools creates a controllable, repeatable, and measurable approach that yields greatly improved results. Best-in-class marketing organizations with centralized marketing services demonstrate nearly 50% improvement in lead conversion rates and an impressive decrease in the cost per lead.

As a preferred vendor for many leading technology companies extensively invested in the channel, Winn Technology Group has developed specially designed and priced outbound demand generation, lead and suspect nurturing, event promotion, and contact discovery campaigns to meet channel partner needs.

Winn's integrated, comprehensive programs for managing Channel marketing provide the basis for centralizing control, communications, distribution, analysis, and management of lead and sale opportunities. While incorporating industry best practices and methodologies, Winn's flexibility easily accommodates the specific needs of prime vendors and channel partner relationships and roles.

Winn has extensive experience in designing and executing campaigns that align the supplier-to-partner, partner-to-customer, and supplier-to-customer models. By providing a framework for standardized demand generation campaigns, Winn offers:

• Consistent call guide development,
• Templates for marketing and event invitations,
• Standardized, yet customizable reporting and feedback mechanisms,
• Ongoing data and performance analytics,
• Closed-loop lead management, and
• Best, innovative practice methodologies to help ensure successful campaigns.

Beyond integrating with the leading marketing and sales force automation software solutions and maintaining partnerships with leaders in the field, Winn offers its own proprietary lead management portal for clients. The Winn Demand Center portal automates lead scoring and scheduling, provides lead reporting and analysis, manages lead distribution and feedback across the channel and sales organizations, and provides 24/7 reporting access for clients.

About Winn Technology Group
Winn Technology Group is a privately-held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to:

• Generate qualified leads and appointments,
• Capture attendees for live events and webinars,
• Nurture, cultivate, and qualify actionable leads,
• Collect and analyze valuable business intelligence,
• Build brand awareness and name recognition.

As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For further information, you can contact us (http://winntech.net/?action=rfi) or call us at 1-800-444-5622.