WHITE RIVER JUNCTION, VT, May 11, 2011 (Press-News.org) Maponics (www.maponics.com), a leading provider of location-based data, today announced a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers and outlets across 100 metro areas in the United States. Unlike the data found on popular search engines and directories that only show shopping locations, Maponics Shopping Boundaries TM includes the boundary outlining shopping areas and adjacent parking, along with the name, address and type of shopping area.
Compared to simple proximity-based ad targeting, Shopping Boundaries can be used as geofences to direct ads only to consumers who are within defined shopping areas. Market trends point to the fact that location-based advertising is driving more and more shopping activity. According to a recent survey by JiWire, a mobile ad company, 57 percent of respondents said that they are more likely to engage with an ad that is relevant to their location, an increase from 46 percent in a survey conducted just a few months earlier.
Maponics also announced that Shopping Boundaries and several other datasets, including their market-leading Neighborhood Boundaries product, will be offered through Location Labs—the leading provider of mobile location-as-a-service. Location Labs will offer Maponics data as part of its geofencing platform to the mobile developer community.
"Our Sparkle suite allows developers and ad networks to leverage location and provide their users with timely and relevant offers," said Akash Agarwal, senior vice president of Platform at Location Labs. "We are pleased to be working with Maponics to include Shopping Boundaries as a valuable addition to our already powerful geofencing offering."
"We see Shopping Boundaries as a logical addition to our product line that defines a variety of social spaces where people live, work and play," said Darrin Clement, CEO of Maponics. "There is no doubt that location based advertising opens huge new opportunities for companies to reach potential customers and with Shopping Boundaries, they will be able to improve targeting and response rates significantly."
Maponics Shopping Boundaries are available immediately for licensing. For more information, visit maponics.com or call 800-762-5158.
About Maponics
Maponics specializes in location-based data and information for businesses, including School Boundaries, Neighborhood Boundaries, Subdivision Boundaries, City Boundaries, ZIP Code Boundaries, and Carrier Route Boundaries. Real estate, local search, mobile, social media and marketing firms rely on Maponics to power ultra-local interactive search, mapping, and ad targeting platforms, including Google , Twitter , Trulia , Move, Inc., ZipRealtyTM, LPS, RPRTM, FannieMae , Estately, Citysearch , Prudential, Century 21 Canada, Yellow Book USA , infoUSA , AccuData , Zvents , HelloMetro, Loopt , Monster.com , Zillow and many others. The Maponics Online Store, powered by Maponics data, is where the USPS.com refers its business customers for postal maps. The company is located in Vermont. Additional information can be found at http://www.maponics.com.
Maponics and/or other noted Maponics related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners. (C) 2011 Maponics, LLC. All rights reserved.
Maponics First to Offer Shopping Boundaries
Partnering with Location Labs to Offer Shopping Geofences to Mobile Developers
2011-05-11
ELSE PRESS RELEASES FROM THIS DATE:
FreeFox to Follow LimeWire, Done With P2P, Reborn as 'Time-Shifting' Downloading Tool
2011-05-11
FreeFox, a similarly Gnutella-based P2P program, will also be leaving that file-sharing network, though of its own accord. "...We have made the decision to use 'even better technology' that will eventually allow users to search for, download, convert, and push media to the device of your choosing..." FreeFox says it qualifies as 'time-shifting,' the practice of making content viewing more convenient, and therefore protected by the landmark Sony Corp. of America v. Universal City Studios, Inc. ruling, aka the 'Betamax case.'
The new FreeFox software is a revolutionary ...
Sustained Revenue Growth Keeps Revize Software Systems Ahead of the CMS Pack
2011-05-11
Revize Software Systems, America's premier web content management systems company for more than a decade, has issued its financial statements for the first quarter of 2011 showing year-over-year revenue growth of a whopping 30%.
"We're extremely proud of the products and services we offer and credit them with ensuring our continued growth," said Revize CEO Chuck Panda. "Nevertheless, we're never content to rest on our laurels and have recently released several new modules that make it easier than ever for our clients get the most out of their websites."
Panda ...
Sound Physicians CEO and President, Robert Bessler, M.D., Named Ernst & Young Entrepreneur Of The Year 2011 Pacific Northwest Award Finalist
2011-05-11
Sound Physicians, today announced that its CEO and President, Robert Bessler, M.D, is an Ernst & Young Entrepreneur Of The Year 2011 Pacific Northwest Award finalist.
According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Bessler was selected as a finalist from nearly 90 nominations by a panel of independent judges. Award winners will be announced at a special gala event on June ...
Launch of Nick Whale Marine in Mallorca's Puerto Portals
2011-05-11
On Friday 6 May, Nick Whale Marine officially unveiled its brand new premises in Mallorca's prestigious Puerto Portals. Accompanied by plenty of champagne and live music, over one hundred invited guests were introduced to the Nick Whale Marine Team to hear ambitious plans for 2011 and pick up first copies of the Company's in-house glossy magazine 'Onboard'.
Nick Whale, the eponymous Director of yacht company Nick Whale Marine, comments, "Over the past 25 years I have been fortunate enough to have owned some fabulous motoryachts both in the UK and in the Mediterranean. ...
DealByDay Rebrands Itself as MyDealBag
2011-05-11
What's in your bag? Plenty, when it comes to daily deals. Or so believes local daily deal aggregator site, DealByDay, which today announced their new name, MyDealBag, as a reflection of what they offer.
The fast growing site plans to introduce plenty of innovative changes over the next few months, and a new name is a big part of it. Says CEO, Sean Wilson, "We don't want to be just another daily deal aggregator site, but one which makes a difference, providing our users with real savings, not just monetary, but in terms of time and effort as well. We have introduced ...
Smart Grid Market Research from Report Reserve
2011-05-11
Report reserve is proud to announce inclusion of market research reports related to smart grid technologies. For more insights please visit http://www.reportreserve.com/smart grid.
A Really Smart Grid
A Smart Grid uses two-way digital communications between suppliers and consumers to deliver electricity accurately without sudden power failures and shut downs. A Smart Grid has the ability to control appliances at homes, offices and so on, mainly due to smart metering and information systems employed in them.
Smart Grid helps in energy saving and thus reduces costs ...
World's #1 Swimwear Trade Show Returns To Miami Beach This Summer With More Dazzling Designers And More Sizzling Styles Than Ever!
2011-05-11
Thousands of swimwear and swimwear accessory retailers, merchandisers, boutique owners, press, and industry VIP's will flock to the Miami Beach Convention Center this July to get a sneak peak at what's next from the world's most adored designers and renowned brands. For anyone in the business of creating or selling poolside or seaside apparel, SwimShow 2012 is undoubtedly the "must attend" trade event of the year!
This 29th Annual, four-day trade show is considered the swimwear industry's biggest, best, and most established annual exhibition. Last year, over ...
NAFA Announces Call For Presentations For 2012 Institute & Expo
2011-05-11
The numbers are in and NAFA's 2011 Institute & Expo (I&E) was not only a huge success, but was one of the Association's most successful conferences in the last 16 years. Held April 9-12 in Charlotte, NC, the I&E had over 2,300 people in attendance (more than in any of the past three years) and a completely sold-out expo floor. Never one to sit on its laurels, NAFA is already looking towards next year's conference in St. Louis. The Association is accepting presentations for educational sessions at the 2012 I&E until May 23.
Each year, NAFA reaches out ...
IQ Tech Pros Teams with H.O.M.E. to Fund Military Care Packages
2011-05-11
IQ Tech Pros is teaming up with the Help Our Military Endure (HOME) organization as an official corporate sponsor of the 2nd Annual HOME Golf Tournament. The tournament, which takes place at the Country Place Golf Course in Pearland, TX on Friday, May 13 helps generate funds used to send care packages to United States troops deployed overseas.
"Help Our Military Endure is a special organization with a strong commitment to making a difference in the lives of our troops. It's an honor to join such a meaningful cause and have the opportunity to interact with other ...
BKD Technologies Webinar Series: What Does the Second Release of Dynamics GP 2010 Mean for You?
2011-05-11
BKD Technologies is pleased to present a free webinar on Microsoft Dynamics GP 2010 R2. Microsoft's new release, Dynamics GP 2010 R2, expands business intelligence functionality and helps personalize the tools and information you use every day.
Join BKD on May 19, 2011, from 10 - 11 a.m. Central time to learn about the new features and functionality of Dynamics GP 2010 such as Business Analyzer, report integration with SQL Report Builder and Drill Down Builder. A question-and-answer session will follow the presentation.
BKD Managing Consultant Charles Allen will ...
LAST 30 PRESS RELEASES:
Call for papers: 14th Asia-Pacific Conference on Transportation and the Environment (APTE 2025)
A novel disturbance rejection optimal guidance method for enhancing precision landing performance of reusable rockets
New scan method unveils lung function secrets
Searching for hidden medieval stories from the island of the Sagas
Breakthrough study reveals bumetanide treatment restores early social communication in fragile X syndrome mouse model
Neuroscience leader reveals oxytocin's crucial role beyond the 'love hormone' label
Twelve questions to ask your doctor for better brain health in the new year
Microelectronics Science Research Centers to lead charge on next-generation designs and prototypes
Study identifies genetic cause for yellow nail syndrome
New drug to prevent migraine may start working right away
Good news for people with MS: COVID-19 infection not tied to worsening symptoms
Department of Energy announces $179 million for Microelectronics Science Research Centers
Human-related activities continue to threaten global climate and productivity
Public shows greater acceptance of RSV vaccine as vaccine hesitancy appears to have plateaued
Unraveling the power and influence of language
Gene editing tool reduces Alzheimer’s plaque precursor in mice
TNF inhibitors prevent complications in kids with Crohn's disease, recommended as first-line therapies
Twisted Edison: Bright, elliptically polarized incandescent light
Structural cell protein also directly regulates gene transcription
Breaking boundaries: Researchers isolate quantum coherence in classical light systems
Brain map clarifies neuronal connectivity behind motor function
Researchers find compromised indoor air in homes following Marshall Fire
Months after Colorado's Marshall Fire, residents of surviving homes reported health symptoms, poor air quality
Identification of chemical constituents and blood-absorbed components of Shenqi Fuzheng extract based on UPLC-triple-TOF/MS technology
'Glass fences' hinder Japanese female faculty in international research, study finds
Vector winds forecast by numerical weather prediction models still in need of optimization
New research identifies key cellular mechanism driving Alzheimer’s disease
Trends in buprenorphine dispensing among adolescents and young adults in the US
Emergency department physicians vary widely in their likelihood of hospitalizing a patient, even within the same facility
Firearm and motor vehicle pediatric deaths— intersections of age, sex, race, and ethnicity
[Press-News.org] Maponics First to Offer Shopping BoundariesPartnering with Location Labs to Offer Shopping Geofences to Mobile Developers