iGoDigital to Present at 2011 LENSER Multichannel Marketing Summit

FISHERS, IN, May 13, 2011 (Press-News.org) iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, announces Brian Rowe, vice president of client services, will be participating in a panel discussion at 2011 LENSER Multichannel Marketing Summit. The workshop entitled "Investing in the Right Technology" will take place May 11, from 3:00-3:45 p.m. at the Palmer House Hilton in Chicago, Illinois. Joining Rowe on the panel will be Dr. Nanda Kaushik, CTO, Kalio; Mark Pierce, CEO, MarketLive; Peter Oxley, CEO and co-founder, RewardStream; and Blake Ellis, founding partner, CommerceV3. In addition to speaking at the LENSER Summit, iGoDigital will showcase the company's solutions at booth #11.

Used by many of the largest online retailers, iGoDigital's personalized product recommendation software exposes customers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of the crowds, and individual product attributes to show the most relevant products, in real-time, to each shopper. Because each tool is powered by iGoDigital's Customer Intelligence Engine, retailers can leverage their investment across multiple personalization solutions.

Technology is the core to any multichannel business. These investments can be daunting especially as the need for spending initiatives increase. The panel session will examine how knowing how much to allocate for technology investments and which technologies are likely to provide the biggest, fastest and longest-lasting returns is critical.

In its seventh year, the 2011 LENSER Summit is themed The Winds of Change: Profiting from the New Consumer and Evolving Media. The 2011 Summit is an educational event for those who combine catalog, ecommerce and other media to reach consumers and other businesses. Attendees will learn how the consumer is changing and how they must adapt marketing programs to maximize sales. The event will explore advanced circulation management and database practices to better target catalog mailings, as well as examine the latest techniques of social and mobile marketing. The agenda is packed with dynamic speakers and information that businesses must know to be successful in our rapidly changing marketplace.

What: 2011 LENSER Multichannel Marketing Summit: Panel Discussion "Investing in the Right Technology"

When: Wednesday, May 11, from 3:00-3:45 p.m. Central time

Who: Brian Rowe, vice president of client services, iGoDigital
Dr. Nanda Kaushik, CTO, Kalio
Mark Pierce, CEO, MarketLive
Peter Oxley, CEO and co-founder, RewardStream
Blake Ellis, founding partner, CommerceV3

Where: Palmer House Hilton in Chicago, Illinois

iGoDigital is also a Silver Level sponsor of the event. For more information on the 2011 LENSER Multichannel Marketing Summit, please visit http://www.lenser.com/summit. To learn more about iGoDigital or if you would like to setup a meeting at the conference, please contact Brian Rowe at tellmemore@igodigital.com or http://www.igodigital.com.

About Brian Rowe, vice president of client services, iGoDigital
Rowe has over 15 years of experience implementing information technology solutions and e-businesses. He started developing Internet-based applications in 1990 programming in C. Since then he has been the project manager for various programs with annual budgets between $10 - $20 million. As the director of e-Business at Cummins Engine Company, Rowe started six online businesses and won the CIO Magazine's 50 Best Intranets award during his tenure. Brian had P&L responsibility at SourceAlliance.com to develop a distributed storefront online retail offering. He was the COO of Redtrain, a software service consultancy, which he co-founded and led profitably for 2 years. Both revenue and net income more than doubled in the second year for Redtrain. Prior to iGoDigital, Rowe was the co-founder of Last Piece Software where he acted as the president. With a background that bridges both business and technology, he is responsible for iGoDigital's client success and defining the recommendations product road-map.

About iGoDigital
iGoDigital is the leading provider of personalization and product recommendation tools that guide smarter retail. Powered by a customer intelligence engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendation tools that guide a retailer's shoppers through a personalized multi-channel shopping experience. The company currently serves many of the world's most successful and respected retail brands, including Best Buy, Walmart, Nokia, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN and was named to the "Inc 500" list of the fastest growing private companies. For more information, visit http://www.igodigital.com.