Peacocks News Buzzing on Twitter as Joey Essex Boosts Short Sales
With shorts sales on the up in Peacocks thanks to The Only Way is Essex star Joey Essex, news on the rise makes its rounds in the fashion press along with coverage on the Daisy Lowe swimwear line and summer style items.
GLASGOW, May 14, 2011
Celebrity fashion themed coverage continues for Peacocks this week as leading titles discuss the Daisy Lowe swimwear line and a 'Joey Essex Effect' news release causes a stir on Twitter. The Observer's Helen Seamons tweeted about the boost in sales of men's shorts at Peacocks, after the reality star donned a pair in the series finale of The Only Way is Essex.Daisy Lowe's swimwear line is in the limelight once again in Edinburgh's I-on magazine, which featured the collection in its sun seekers section, saying: "Hit the beach in style with Daisy Lowe for Peacocks retro inspired swimwear."
A ruched pastel shopper from Peacocks was a hit in a Woman's Own article on the 24 hot buys for summer, with the item featured as great high purchase for the warmer weather.
Festival season is fast approaching, and a statement necklace and ring from Peacocks are included in Heat magazine's fashion pages as two of their fab festival pieces.
The Burton Mail picks up on a Pretty Woman news story from Peacocks, featuring a By Design brown polka dot dress, similar to the one worn by Julia Roberts in the iconic movie and saying: "The most famous dress in rom com history celebrates a revival after becoming Peacocks' surprise best seller."
And it wasn't just the print media discussing fashion at Peacocks - social media sites were buzzing too, with The Observer's deputy fashion editor, Helen Seamon's, mentioning a Joey Essex news story on sales of shorts from Peacocks, tweeting: "News just in: 'Joey Essex' causes a shorts' sales boom at Peacocks, with eight pairs sold every minute."
Peacocks are a leading value fashion retailer based in the UK. See the website http://www.peacocks.co.uk/ for more information.