DirectBuy Free 30-Day Membership Back by Popular Demand

Limited time promotion gives families the ability to "test drive" DirectBuy's unique business model and savings prior to purchasing a membership

2011-05-15

MERRILLVILLE, IN, May 15, 2011 (Press-News.org) DirectBuy, the home improvement and furnishings club with confidential dealer prices, has announced that the company and its more than 130 locations throughout North America will once again begin offering Free 30-Day Memberships to potential members.

DirectBuy has more than 400,000 members throughout the US and Canada who have the collective buying power to purchase directly from hundreds of name-brand manufacturers or authorized suppliers to avoid hidden retail markups on a wide variety of merchandise for their homes. Through their unique business model, DirectBuy has enabled its members to save hundreds of millions of dollars year after year on products ranging from kitchen cabinetry, countertops, and appliances to furniture, flooring, electronics, and even jewelry. In today's economy, those savings become even more important.

"The very nature of our concept is powerful, in any economy," said DirectBuy Executive Vice President Bart Fesperman. "What we were seeing was our members faring much better than most families because of their memberships with DirectBuy and the savings they were experiencing. Even with the economy being slow, our members are still able to buy the things they need for their home. And now, back by popular demand, our free 30-day membership offer helps us to share this security with even more families."

The promotion will run through July 31, 2011 and allows potential members to gain firsthand experience of the benefits of belonging to DirectBuy:

As part of their Free 30-Day Membership, potential members will be able to visit their local DirectBuy club and begin shopping for the things they need to turn their house into a home, or complete that elusive home improvement project - with the caveat of a $1,000 cap on spending during the 30 days. After seeing the type of savings and value that buying direct offers, families can then select a longer-term membership that provides even more benefits, such as access to the company's online shopping site - members.directbuy.com - and weekly Club Exclusive email offers from DirectBuy suppliers that provide savings beyond everyday values.

The company also recently introduced new varying membership terms, from as short as 6 months up to 10 years, to accommodate a wider range of needs and budgets and allow even more families to experience the benefits of belonging to DirectBuy.

"When guests come in to our club, they aren't deciding anymore if DirectBuy membership is right for them," said Chris Beile, a DirectBuy franchisee in Dallas. "Instead, guests are now choosing which membership plan best suits their needs."

Consumers and families interested in learning more about DirectBuy and receiving a certificate for a Free 30-Day Membership are invited to visit http://www.directbuy.com/free30 to sign up.

About DirectBuy
Since 1971, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes - from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much more. With more than 130 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and their authorized suppliers in Canada. In addition, DirectBuy clubs boast a team of designers to help members with their purchases, as well as provide access to a roster of hand-selected contractors to help expedite members' projects.

Visit us on http://www.facebook.com/directbuy

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