Monitoring Competitors Pricing Strategies

Ugam Interactive releases new watch list feature in PriceTrac.

2011-05-26

DENVER, CO, May 26, 2011 (Press-News.org) Ugam Interactive has released the newest version of its Competitive Intelligence Solution, PriceTrac. Used by the world's largest retailers and brands, PriceTrac provides a systematic method of tracking competitors' pricing, promotions, and product assortments. Highlighted in this latest release is the "Watch List" feature. This new addition to PriceTrac allows the user to identify, track, and define alerts on specific products within their own or competitors' assortment. These alerts on Key Value Items can be based on business rules defined by each individual user.

"The Watch List feature is yet another avenue for PriceTrac to provide actionable insights into valuable competitive data." says David Schoenfeld, VP of Sales and Marketing. "For the first time, users of PriceTrac can create user defined lists of products and, in turn, merchandisers and buyers can be immediately alerted when their pricing does not meet strategy on the products that matter most. This newest feature, like the majority of the existing features, was driven through customer demand. We have the advantage of working with the world's top retailers and brands giving us unparalleled insight to how industry leading companies leverage competitive data."

Ugam Interactive is a leading provider of Online Marketing and Advanced Analytics Solutions to global corporations. A division of Ugam Solutions with 1500+ highly skilled employees across the US, UK and India, Ugam Interactive is recognized for providing innovative solutions, domain expertise, and strong processes and systems.

Ugam Interactive's offerings include: A Suite of Competitive Intelligence Solutions, Online Content Solutions, and Business Intelligence. Ugam Interactive's portfolio enhances online presence, increases marketing ROI, and lends a competitive edge - thereby enabling its customers to do better online.

PriceTrac is a registered trademark of Ugam Solutions.

Learn more about PriceTrac at http://www.ugaminteractive.com/solutions_CI_pricetrac.html.
Ugam Interactive is online at www.ugaminteractive.com.

For more details, please contact:

Nina Akindele
Marketing Director
Ugam Interactive
(585) 857-4714
nina.akindele@ugamsolutions.com

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