Georgia-Pacific Professional Presents The Newly Designed EasyNap Tower Napkin Dispenser

ATLANTA, GA, May 27, 2011 (Press-News.org) Georgia-Pacific Professional, popularly known for its Dixie brand, introduces the newly designed EasyNap Dispenser Tower, the latest addition to the company's popular suite of EasyNap high-capacity napkin dispensers. Designed for maximizing operational efficiency, waste reduction and hygiene, the single-serve napkin dispenser offers foodservice operators an aesthetically pleasing solution that helps enhance the overall customer experience.

In addition to the various EasyNap dispenser options, including the original tower, countertop, tabletop and in-counter models, the new design for the EasyNap Tower holds up to 1,000 napkins, nearly five times that of a traditional dispenser. Available with stand or wall mount, the new Tower model is designed to meet the needs of operators with minimal storage or counter space.

As with the complete line of EasyNap dispensers, the Tower offers one-at-a-time dispensing that allows customers to take only the napkins needed, while enhancing hygiene at the same time. Single-dispensing has been shown to help reduce napkin usage by up to 30 percent compared to full-fold napkins and up to 56.6 percent compared to tall-fold napkins.* By helping limit the "pinching" of napkin stacks commonly seen in foodservice areas, the EasyNap dispensers minimize waste and reduce costs for operators.

"We continuously strive to design and upgrade cost-effective yet upscale solutions that help fulfill the needs of foodservice operators and their customers," said Tim Jones, senior manager of the napkin category, Georgia-Pacific Professional, Food Services Solutions. "With the introduction of the newly designed Tower model, an enhancement to our unique EasyNap dispenser line, operators have the ability to save counter space and enhance the overall image of their facility while still delivering premium quality napkins. Increased hygiene, cost-effectiveness and reduced waste are just added benefits."

What sets EasyNap apart from its traditional counterparts is the merchandising window for custom branding or on-site promotional opportunities (not available with in-counter model). The window can be used to highlight brand and product marketing messages or special menu items, thus transforming EasyNap into a highly visible sales tool. Free merchandising templates are available for downloading on the product website: http://www.gppro.com/easynap (look for the EasyNap Ads link).

The EasyNap Tower comes with napkin refills available in white or brown, the two-ply napkin refills available in white only. These 100 percent recycled napkins contain at least 30 percent post-consumer recycled fiber that meet or exceed EPA Comprehensive Procurement Guidelines.

To learn more about the complete line of EasyNap and other innovations from Georgia-Pacific Professional, please call 866-HELLO GP (435-5647) or locate the foodservice section of the http://www.gppro.com Web site.

*Independent market research has shown that napkin usage is reduced by 30% when switching from a standard MORNAP style napkin to the EasyNap Dispenser in a QSR environment and that napkin usage is reduced by 56.6% when switching from a standard tall fold style napkin to the EasyNap Tabletop dispenser.

ABOUT GEORGIA-PACIFIC PROFESSIONAL
Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, cutlery and napkins. Two business groups operate under the Georgia-Pacific Professional business. The Washroom and Wiper Solutions group provides the full range of products to market segments including office buildings, healthcare, education, and manufacturing facilities. The Food Services Solutions group focuses on such segments as full service and limited service restaurants, coffee shops, colleges & universities, convenience stores and lodging. The Georgia-Pacific Professional business features such well-known product brands as enMotion, Compact , Dixie, EasyNap, SmartStock, Brawny Industrial, Insulair and PerfecTouch .

For more information on Georgia-Pacific Professional, please call 1-866-HELLO GP (435-5647) or visit us at http://www.gppro.com.

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