Author Bob Heyman to Speak at Marketing Sherpa's Optimization Summit on Measuring Social Media

SAUSALITO, CA, June 01, 2011 (Press-News.org) Bob Heyman, co-author of Marketing By The Numbers: How to Measure And Improve the ROI Of Any Campaign, is a keynote speaker at the Marketing Sherpa Optimization Summit in Atlanta, GA, on Thursday, June 2 2011.

Heyman's speech is entitled "Measuring The Immeasurable" and deals with measuring the efficacy and ROI of Social Media campaigns. Additional speakers include Daniel Burstein and Bob Kemper from MECLABS Primary Research, Eric Miller from Monetate and Aaron Gray from Day 2. Marketing By The Numbers was co-written with Leland Harden and is
published by the American Management Association.

Bob is a partner at Digital Engagement Group (www.digital-engagement-group.com) as well as the creator of Kidzter (www.kidzter.com) a musical community and virtual world for kids and families. He is credited with coining the term "Search Engine Optimization" and creating the first agency search marketing practice.

His clients have included IBM, Intel, SGI, Avon, Bristol Myers Squibb, NEC, Word Vision, Trend Micro, Napster, Harley Davidson, Sothebys, Sony,AOL and Time Warner. He is the author of five marketing books, including Digital Engagement, Net Results and The Auction App. You can follow him on Twitter at @DigitalEngage. He also co-wrote the Rock Opera "Rock Justice" with Marty Balin of Jefferson Starship.

For more information contact Jill McAuliff at Jill@digitalautomat.com.