Whataburger Introduces New Pineapple Pie and Shake

Tropical flavor unveiled at a Whataburger near you for a limited time

2011-06-06

SAN ANTONIO, TX, June 06, 2011 (Press-News.org) Today Whataburger announced two new additions to its menu, the Pineapple Pie and Pineapple Shake, both available for a limited time only. The new menu items will be available Monday, June 6 at 3 p.m. through Monday, August 22 at all Whataburger locations.

"While we are known best for our fresh, made-to-order burgers, our pies and shakes have made a name for themselves as well," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "The newest pineapple pie and shake are the perfect tropical combination for summer."

Whataburger has proudly served shakes since its first restaurant opened in 1950. The pineapple shake, introduced for the first time this summer, joins Whataburger's traditional shake flavors of chocolate, vanilla and strawberry. All shakes are offered in three sizes; 16-ounce, 20-ounce and 32-ounce.

Pies made their debut on the Whataburger menu in the late 1950s. Pineapple, the newest flavor, joins the menu's traditional hot apple pie, a Whataburger customer favorite.

In addition to delicious pies and shakes, other Whataburger dessert options include sugar and chocolate chunk cookies, cinnamon rolls and fruit chews. Dessert is served at Whataburger 24 hours a day, 7 days a week, 364 days a year at all 724 locations.

For nutritional information on the Pineapple Pie, Pineapple Shake or any other Whataburger menu item including Whataburger's low calorie options, customers can visit www.whataburger.com.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company or become a fan on Facebook at http://www.facebook.com/whataburger.

MEDIA CONTACTS:
Suzanne Miller or Tracy Aiello
SPM Communications
(817) 329-3257
spm@spmcommunications.com
tracy@spmcommunications.com

Meredith Hargrove
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6403
mhargrove@wbhq.com

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Whataburger Introduces New Pineapple Pie and Shake

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