Automechanika Academy To Focus On Key Trends And Developments Affecting Sector

DUBAI, UAE, June 06, 2011 (Press-News.org) As the regional automotive industry gathers in Dubai this week for Automechanika Middle East 2011, there is growing realisation across all sectors represented that the auto aftermarket is set to scale new heights riding on unflagging regional demand.

With the aftermarket involving an ever greater number of entrepreneurs and stakeholders, there will be high interest in the Automechanika Academy, that will address key trends and developments in the industry and offer tips, directional and professional guidance to trade visitors and exhibitors of Automechanika Middle East.

The Academy, to be held on the second day of the three-day trade event, on Wednesday, June 8th, will feature a panel of distinguished speakers with vast experience in their respective fields. The programme, which is free to trade visitors and the Automechanika Middle East exhibitors, is being offered as a key value-add to the main trade event by organiser Epoc Messe Frankfurt.

"As more and more people get involved in the high-growth aftermarket sector, we strive to provide them with the top advice and guidance from the best in the business," said Mr. Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt. "In this way we are trying to create awareness of the latest trends and developments and promote industry best practices in the region," he added.

The first session will begin with the unveiling of the 2010 Dubai automotive aftermarket statistics by Ms. Naseem Saeed Al Mehairi of Dubai Customs - a key reference point for those involved in the regional industry.

This will be followed by a presentation on the latest developments in the tyre industry in the second session, including a dissertation by Shoichi Sakuma, President of Bridgestone Tyres, Japan, on Safety and Environmental Measures undertaken by Tyre Manufacturers. The Emergence of Budget Tyres will be addressed by Surender Kandhari, Chair-man of the Al Dobowi Group from the UAE, followed by the ever prominent green conversation with K.V. Gopiraj, CEO of ZAFCO, UAE who will speak on the topic of Green Tyres - A New Revolution. The final speaker in this ses-sion will be V. Krishnaram, CEO and Joint Managing Director of Emerald Resilient Tyre Manufacturers from India, who will present on the potential opportunities and challenges faced by the industrial tyre industry.

The afternoon session of the Academy will feature a presentation on Smart Repair - an introduction to ground breaking new Repair Technology by Norbert Wirth, General Manager, Automanzil, UAE. This will be followed by a session on Tuning and Performance, where Peter MacGillvray, Vice President of Events and Communications at SEMA, USA will speak about how specialty equipment affects auto sales.

Automechanika Middle East 2011, will run this week from June 7th to 9th, and will feature key exhibitors from the entire automotive aftermarket spectrum including tyres & tubes, workshop equipment, batteries, parts & systems, re-pair & maintence and accessories & tuning industries.

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