Marketing Firm Puts "Social" Back in Social Media

CLEARWATER, FL, June 07, 2011

Bringing old school business ethics to the new world of social media is a passion for PostcardMania, a 12-year-old direct mail marketing company in Clearwater, FL. Their decidedly unique approach to social media marketing (SMM) makes customers rave and media professionals notice.

"I personally respond to any questions or comments left for me," says Joy Gendusa, founder and CEO of the company. "Whether it's on Facebook, Twitter, LinkedIn or my blog, I always do my best to get back to people quickly. I feel courtesy like that is missing in the modern digital landscape. That's why I changed the way PostcardMania uses social media."

In two years of doing typical business networking via social media, PostcardMania obtained 518 Facebook likes and 830 Twitter followers. Now, six months after instituting their new program, they have 1,314 likes and 2,678 followers on Twitter.

Dedication to this concept led Gendusa to the hire a full-time Social Media Manager to handle the company's online sites. Ferris Stith, the social media queen who landed the job, spends her days in PostcardMania's Marketing department posting, tweeting, reading and responding to all kinds of digital communication, and those in the social media world are taking notice.

"It seems you and your company have quite the caring and courtesy policy," social media analyst Ingrid Abboud of nittyGriddy writes in response to a comment left by Ms. Stith. "I respect that! Hats off to you and your CEO."

PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit their website for more information about Direct mail at http://www.Postcardmania.com