Hipsi Belts - Introducing "Summer Sparkle" Collection

SEATTLE, WA, June 09, 2011

Introducing a new line from hipsi. Just in time for summer, hipsi is offering a champagne colored strap and a new line of sparkle buckles. Now you can safely wear your white summer tee's without a bulky belt showing through. Perfect to complement your white denims, khakis and summer slacks.

hipsi is a patent-pending belt that hugs your hips and is designed to lie flat and smooth under even the thinnest tees. "We were inspired to design a new kind of belt. One that fits well, feels comfortable, and complements a woman's body," said Amy Sirich, co-founder of hipsi.

hipsi belts, which also come in black, were designed with a unique interior adjustability system to eliminate the bulky exterior flap that is inherent to most belts. The belts can be adjusted to fit both low rise through high rise pants. hipsi belt sets, which include a belt strap and a matching buckle, retail for $60.00 and are available in sizes Small, Medium and Large.

hipsi provides a fix-all solution for perfect-fitting denim. "A lot of our customers have commented that they didn't realize how often they were tugging and readjusting their pants prior to wearing our belt," said Alyson Harber, co-founder of hipsi. "Then they try a hipsi and realize how great their jeans fit and feel. hipsi becomes part of their daily shapewear."

hipsi belt buckles are a key component of the unique design. The low-profile buckles are made of beautiful metal and glass materials that enhance any outfit. The buckle latches with an easy clasp that allows the belt to hide neatly under your tight-fitting tops and is so smooth you'll never find puncture holes in your shirts. The interchangeable buckles come in various designs, including animal prints and runway inspired designs. Additional sparkle buckles, in beachy shades of turquoise, pink and silver, are being introduced as part of the Summer Sparkle line.
All buckles are available for $32.00 each.

To explore the entire hipsi collection, to find a list of retail locations, or to purchase a product online visit http://www.hipsiworld.com. Please visit hipsi's Facebook page for updates on trunk shows, new buckle designs, exclusive offers and their support of charities focused on women and families.

For media inquiries, please contact Wendy at wendy@247strategies.com or 206-718-4382.

NOTE: High resolution images available upon request.