Taylor Morrison Offers "Fly and Buy" Program to Entice Visitors

SARASOTA, FL, June 09, 2011 (Press-News.org) As Florida welcomes the upcoming summer tourism season, Taylor Morrison has designed a new incentive program to encourage seasonal visitors to purchase a new home while on vacation in paradise.

The "Fly and Buy" program offers up to $2,000 in reimbursed travel expenses to those who purchase a new Taylor Morrison home during their visit to West Florida. As an additional incentive, buyers may also receive 50% off designer options in their new home.

"Many people fall in love with Florida while vacationing here and decide they want to buy a home in the state so they can enjoy our beautiful weather and beaches on a regular basis," said Cammie Longenecker, vice president of sales and marketing for Taylor Morrison West Florida. "Offering the Fly and Buy incentive is our way of encouraging potential buyers to take a closer look at our wonderful Taylor Morrison communities and the quality and value of our homes. The Florida lifestyle holds a lot of appeal to people who appreciate our sunny skies, casual attitude, and variety of shopping and entertainment venues."

Some 24 Taylor Morrison communities are participating in the Fly and Buy program, with locations ranging from Tampa to Sarasota to Naples and Fort Myers. Prices range from elegant condominiums starting from the high $130s to single-family homes from the $150s. In order to qualify for this limited-time offer, buyers must travel a distance greater than 100 miles and be prepared to sign a contract by November 13, 2011.
Visit any Taylor Morrison community in the Tampa, Sarasota and Ft. Myers and Naples areas for more information about the "Fly and Buy" program.

Taylor Morrison is the No. 1 private homebuilder in the United States, according to Builder magazine, building a wide range of product for discerning home buyers across the country. With more than 140 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates under the Monarch brand in Ontario, Canada, where it builds single-family homes and high-rise condominiums. Taylor Morrison, Inc., is a wholly owned subsidiary of Taylor Wimpey plc (LON: TW), a home building company with 125 years of experience and operations in the United Kingdom, North America and Spain.

For more information about Taylor Morrison communities in West Florida, contact 866-495-6006 or visit taylormorrison.com.