Research Now Signs Partnership with Southwest Airlines' Rapid Rewards Program

PLANO, TX, June 10, 2011

Research Now, the leading global online sampling and data collection company, and Southwest Airlines, the nation's largest carrier in terms of originating domestic passengers boarded, announced a partnership that will enable Southwest Airlines' Rapid Rewards Members to join the e-Rewards Opinion Panel operated by Research Now.

Rapid Rewards Members who choose to join the e-Rewards Opinion Panel will have the unique opportunity to earn Rapid Rewards Points in exchange for the time they spend participating in market research surveys and sharing their opinions.

"We are elated to welcome the largest domestic US carrier to our prestigious list of reward partners," said Mark Drusch, Executive Vice President of Global Business Development at Research Now. "Southwest Airlines was also recently recognized for having the best frequent flyer development in the past 12 months. Our newly formed partnership with Southwest is a true testament to Research Now's continued efforts to provide our clients with the highest quality panels while offering an admirable collection of reward choices for our valued opinion panel members."

"Our Rapid Rewards Program aims to provide our members with the fastest and easiest ways to earn and redeem points," said Tony Roach, Manager of Partnership Marketing at Southwest Airlines. "Through our partnership with Research Now, we offer just that; more opportunities for our growing Rapid Rewards Member base to earn points by participating in market research at their leisure. We are thrilled to join Research Now on this venture."

Southwest Airlines joins a list of over 25 e-Rewards Opinion Panel Reward partners, including Alaska Airlines, Continental Airlines, Delta Air Lines, Hilton Hotels, Intercontinental Hotels, Macy's and U.S. Airways, to name a few.

About Southwest Airlines
In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers - offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and now serves 72 cities in 37 states. Based in Dallas, Texas, Southwest currently operates more than 3,400 flights a day and has nearly 35,000 employees.

As a Rapid Rewards Member, you now have more ways to earn and more ways to redeem; whether you're flying, staying at your favorite hotel, or simply grabbing a bite to eat, you'll earn points for it. Rapid Rewards Points can be used for a wide variety of perks including unlimited reward seats, no blackout dates, and you can earn points for every dollar you spend. Start planning your next getaway now!

For more information, or to become a Rapid Rewards Member, visit http://www.southwest.com/rapidrewards/overview.

About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions Panel and e-Rewards Opinion Panels. The company has a multilingual staff located in 22 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit http://www.researchnow.com to learn more.