DataMentors Announces Strategic Alliance with CoreTrac

WESLEY CHAPEL, FL, June 14, 2011

DataMentors LLC, a full-service Data Quality and Data Integration Solutions Company, announced its partnership with CoreTrac, Inc, a leader in banking-specific Client Relationship Management (CRM) and Sales Force Automation (SFA) solutions for community financial institutions.

As a leading data solutions vendor in the financial services industry, DataMentors' product suite seamlessly integrates with CoreTrac's award-winning sales automation and client management software. This strategic partnership will provide community banks and credit unions with access to a robust suite of comprehensive technology solutions, further leveraging competitive advantages in today's competitive marketplace. DataMentors' data quality and business intelligence solutions seamlessly integrate with CoreTrac's ResourceOne contact management and referral software, providing community banks and credit unions with invaluable insights into cross-sell and up-sell opportunities, client acquisition and retention opportunities, and concise marketing analytics.

"Financial institutions are increasingly looking for full-service data and relationship management vendors - companies that are able to offer a full range of data quality and marketing analytics tools, as well as relationship management and company-wide performance-based solutions," said DataMentors' Senior Vice President of Sales and Marketing, Pete Giraldi. "DataMentors strategic alliance with CoreTrac provides a unique opportunity for financial institutions seeking fully-integrated technology solutions to achieve their business objectives."

Alan Buhler, Executive Vice President of CoreTrac, stated, "Our alliance with DataMentors creates an exceptional opportunity for community financial institutions to implement the best technology of its kind, built exclusively for the way they do business. This partnership is a direct result of listening to what community FIs want and need, and pioneering ways to meet the market demand, producing the ultimate turnkey point-and-click software solution."

DataMentors is a provider of database preparation and marketing solutions, featuring DataFuse, ValiData, DataPoint, DMConsulting, PinPoint and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.