EZMCOM launches True Out of band Authentication with PKI

SUNNYVALE, CA, September 17, 2010 (Press-News.org) In today's dynamic environment, fraudsters are continuously developing increasingly sophisticated ways to attack and circumvent security measures and the number of 'Man-in-the-middle', Trojans and other malicious software ("Malware") attacks are increasing steadily. Amid increasing attacks and an urgent need to protect customers online, BFSI institutions, B2C segment are turning to 'Out-Of-Band Authentication' where user's identity is verified using a channel other than the one being used to facilitate the transaction.

EZMCOM Inc, leading and innovative Authentication Company, has announced the availability of their 'Out-of-band Authentication' solution with world's first OOB with Non Repudiation. EZMCOM's next generation EzIdentity Platform gives regulation guidelines compliant Multi Factor "Out of Band" authentication to protect from Man-in-the-Middle, Trojan attacks and give non repudiation using true PKI.

Unlike traditional 'OOB' methods, which limit the transaction to the user's mobile phone, EZMCOM's solution offers OOB through Web, through mobile app as well as voice call. Following shows the value of each -
• WebSIGN OOB converts Laptop /PC into virtual authentication tunnel between Server and Client. It uses our patented technology and has no software installation requirements.
• MSIGN OOB converts your smart phone into two way two factor, end to end encrypted and signed channel for authentication and digital signature. MSIGN is user friendly and convenient as it works on all Java, Blackberry, iPhone, Android OS based phones.
• VSIGN OOB is the voice based OOB authentication which uses "What you know - PIN" and "What you are - voice signature" for authentication. It is a reliable two way authentication form and needs no additional installation.

According to Our Product market survey, out-of-band transaction verification via a MSIGN and WEB SIGN are better value for money along with their ability to defeat man-in-the-browser attacks such as the Zeus Trojan. Above and beyond, Web Sign and MSIGN offer truly non repudiation especially for high value transactions based businesses (like corporate and trading). MSIGN and WEBSIGN both do digital signing using RSA 1024bit key pair issued by the Recognized Certificate Authority.
Vikram Sareen, President-Business Development states "Our true Out-of-band Authentication is being widely acknowledged especially by banks & financial institutions. Two key reasons are - First: our offering is Mobile Operator & SMS independent. Second: Ability to have true legally binding non repudiation which no other solution in the world offers."

He also added - Banks and Certificate Authorities are embracing true OOB solution as they have the universal reach like SMS and have no/ minimal impact over customer behaviour. Verifying users details through phone (over SMS) is just not enough these days, due to the increasing call-jacking associated with online identity theft. EZMCOM offers not just 1, but 3 strong channels for authentication, making their platform the 'Multi-factor, out of band authentication' platform in the true sense.

For free evaluation and to learn more on our OOB, please contact us at sales@ezmcom.com.