SAN DIEGO, CA, June 17, 2011 (Press-News.org) Every franchise falls into a rut sometimes; it's how you get out of it that matters. When Domino's Pizza realized that its fans weren't so impressed with its 50 year old pizza recipe anymore, the brand decided to try a bold new approach to win them back: listening to its customers and starting over from scratch. In the new June 2011 issue of Food & Drink Digital, we sat down with Domino's Pizza to learn how they used social media and advertising to rebuild the franchise stronger than ever.
"I think that a lot of the appeal of social media is honesty," Domino's spokesperson Chris Brandon told us. "So it's a natural fit to meet consumers in that place: not only do they feel comfortable giving feedback and sounding off about what they think could be better, but it gives us a great opportunity to listen and factor that into the direction that we want to take things."
Want to find out more about Domino's daring campaign and how it fought its way up to winning back-to-back Chain of the Year awards? Read the full article at Food & Drink Digital here.
About Food & Drink Digital
Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology, and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.
Top Franchise Domino's Pizza Profiled in the June Issue of Food & Drink Digital
Every franchise falls into a rut sometimes; it's how you get out of it that matters.
2011-06-17
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[Press-News.org] Top Franchise Domino's Pizza Profiled in the June Issue of Food & Drink DigitalEvery franchise falls into a rut sometimes; it's how you get out of it that matters.