Latin Mixx Conference Schedule and Panelists Announced

NEW YORK, NY, July 01, 2011

Creative Media Group announces schedule for Latin Mixx Conference and Awards 2011 which will be held at The Times Center in New York City from July 12-14th. The Latin Mixx Conference and Awards is a premier DJ conference that allows leaders in the entertainment industry, fashion, art, and entrepreneurs to learn more about the trends in Latin culture.

Accredited for their exclusivity of the Latin DJ market, the conference educates in the areas of business, promotion, music, equipment
and all subject which increase their effectiveness as a DJ. DJs around the nation are nominated for various categories.
Winners are
selected by the public and can cast their vote at http://www.latinmixx.com. This year's DJ Icon Award recipient is Little Louie Vega. DJ Prostyle of Power 105.1, Rocsi Diaz of BET's 106& Park, Sito Rocks from mun2's RPM Miami and K. Marie from 96.3 Now will host the awards show. Latin Mixx Conference and Awards is sponsored by Hennessy, BMI, Heineken and Billboard Pro.

DAY 1 :: Tuesday, July 12, 2011

DJ & ARTIST SHOWCASE

Location: 809 Lounge

112 Dyckman Street (Uptown)

8:00 pm - 12:00 am

The Latin Mixx Artist Showcase presented by BMI & Latin Mixx Turntablist Showcase, hosted by Table Manners Emerging artists will be showcasing their talents to celebrate the opening night of Latin Mixx. Trick DJs will be showing off their best turntable skills.

DAY 2 :: Wednesday, July 13, 2011

Location: The Times Center
242 41st St. between 7th & 8th Avenues
10:00 am - 6:00 pm

Registration - 10:00 am
Times Center Lobby

• Artist Exhibition
The Times Center Gallery

Featuring artwork by various Latino artists.

• Custom Sneaker Exhibition
The Times Center Hall Lobby

Featuring custom sneaker designs.

• Expo
The Times Center Hall

Vendors displayed in The Times Center, Hall. Be sure to stop by The Latin Mixx Calendar for a photo opp with The GoCovergirls.

• Styles Design Competition
The Times Center Hall

Fashion showcase competition, judged by influential market editors, stylists & buyers.

• Conference Performance Stage
The Times Center Hall

New and emerging artists perform for attendees.

DAY 2 :: Wednesday, July 13, 2011 (continued...)

Latin Mixx Discussion Panels
The Times Center Hall

Panel #1: Use It Before You Lose It.

Maybe not, but with content today departing from analog and moving faster than ever, success depends on a strategy that can incorporate key social platforms to create movements and influence culture. Here's a discussion on how to make waves.

Moderated by: Richie Cruz - Lifestyle Marketing Specialist, PepsiCo

Panelists:
Manny Toro - Sr Manager of Digital Marketing, Events & Promotions for MTV2, MTVU & MTV360
Amanda Levine-Pilla - Director of Artist & Client Relations, Billboard Pro
Henry Fernandez- Digital Media, Nautica
Aleesha Smalls - Sr. Interactive Marketing Manager, Roc Nation & Rocawear

Panel #2: Leveraging Your Social Cultural & Social Capital.

What is Social Capital and how do we use it? Learn the importance of investing in your networking relationships and be more aware of your cultural influence. This panel will give everyone listening the tools to succeed in today's marketplace. Establish the ability to proactively seek success through networking relationships rather than waiting for it to come to you. .

Moderated by: Joseph Segarra - Account Services & Business Development, Alloy Access

Panelists:
Andre Pinard - Director of Consumer Insights, Alloy Media + Marketing
Javier Farfan - Director of Cultural Branding, PepsiCo
Sabrina Macias - Vice President of Multicultural, Edelman
April D. Alejandro - Director of Client Management, Mercury Mambo
Carolyn "CC" Concepción - Brand Manager, Heineken USA
Lonnie Limon - VP, Wave Multicultural, The Marketing Arm

Panel #3: Only The Strongest Survive! The Do's and Don't of Management

Do you ever wonder what you are doing wrong? This panel will give you tools that you need to become one of the best managers. Learn from some of the biggest managers in the industry. What are you doing wrong and how can you be better.

Moderator: Tone Capone - Industry Online, CEO

Panelists:
Johnny Marines - Manager, Anthony "Romeo" Santos - Aventura
Edgar Andino - Manager, Wisin Y Yandel
Angela Martinez, Esg - Entertainment Attorney & Manager

Panel #4: Discovering the Hennessy DJ Collective

How did the Hennessy DJ Collective start and what does it mean to represent a brand? Learn how these DJs got recognized by Hennessy and are positively representing the premier cognac brand 24/7. Learn what marketers are looking for in identifying ambassadors and learn how the Hennessy DJ Collective members provide valuable contributions in maximizing Hennessy's marketing efforts to Urban Latinos.

Moderator: Manny Gonzalez - Director of Hispanic Marketing for Hennessy, Moet Hennessy USA

Panelists: Hennessy Collective DJs
DJ Laz - Power 96 Miami
DJ Geraldo - Mega Houston, TX
DJ Eddie One - Latino 96, LA
Laura Stylez - Hot 97, NY
DJ Omarcillo - La Kalle 106.7, Chicago

7:00pm - 2:00am
DJ Icon Award Presentation & Celebration
Tribute to Latin Mixx DJ Icon DJ Lil Louie Vega
Location: Club Cielo
18 Little W 12th Street, NYC (Meat Packing District)

Complimentary cocktails provided.

DAY 3 :: Thursday, July 14, 2011

Latin Mixx Awards

Location: The Times Center - Center Stage
242 41st St. between 7th & 8th Avenues

The most anticipated event of the year! Winners of the Latin Mixx Awards will be announced in all 15 categories, from West Coast to East Coast to DJ of The Year. Surprise celebrity guests presenters and amazing performances, this show is not to be missed!

7:00 pm - 8:00 pm
Red Carpet

8:00 pm - 10:00 pm
Awards Presentation

After Party

Location: HK Lounge
523 9th Ave, New York, NY (corner of 39th st.)

Visit http://www.latinmixx.com for more information about Latin Mixx Conference and Awards. For media inquires contact alessandra@almacommunications.com.

About Creative Media Group: Creative media group specializes in devising marketing strategies geared at
gaining brands exposure, commitment and loyalty among the Latin urban market.