ViX Swimwear Makes a Splash with New Mobile Site

World-renowned luxury swimwear brand leverages mobile commerce to grow revenues and enhance global reach.

2011-07-02

SOLANA BEACH, CA, July 02, 2011 (Press-News.org) Global lifestyle brand ViX Swimwear recently launched m.VixSwimwear.com, a new mobile site that allows consumers to browse and purchase high-end, designer swimwear directly through personal mobile devices. Developed by digital agency Cuker Interactive, the new site takes the same core elements and extensive inventory as the ViX eCommerce site and optimizes it for mobile to provide an intuitive, user-friendly experience for smartphones and other devices.

With 74 million consumers in the United States already shopping from their mobile devices, mobile commerce is expected to rise to $9 billion in the US in 2011. Cuker Interactive's original ViX Swimwear eCommerce site increased sales four-fold when it launched two years ago, and the brand looked to leverage this success to generate additional revenue through the rapidly expanding mobile channel.

"It's clear that shoppers are using their smartphones to make purchases - as well as to research products, find retailer locations, and compare pricing," says Kelly Stacey, VP of Global Branding at ViX. "Our consumers in particular are sophisticated shoppers who love to have the newest fashions, exclusive offers and detailed product information delivered directly to their mobile devices."

The ViX mobile site was developed on the Web Cube CMS platform with ease and simplicity in mind. The intuitive navigation and search box feature make it easy to find products, and custom product descriptions and optimized photos make for straightforward mobile browsing. Simple size, style, and color options allow the customer to select the right swimsuit, and an efficient one-page checkout provides a streamlined shopping experience.

"It is important to provide an easy, simplified shopping experience on mobile that allows users to checkout quickly," explains Aaron Cuker, CEO of Cuker Interactive. "Mobile is a different interface with specific user experience requirements and it has to be approached differently than desktop browsing in order to optimize conversions from mobile shoppers."

In addition to growing sales through mobile commerce, the new site will also help the ViX brand expand into additional markets and increase the customer base, as mobile users are now able to access the site and navigate through the product catalog from anywhere in the world.

About Cuker Interactive:
Cuker Interactive is an industry leader in digital technologies, specializing in interactive Web solutions and online marketing strategies that generate results. The award-winning agency leverages proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web. To learn more, please visit http://www.cukerinteractive.com.

ELSE PRESS RELEASES FROM THIS DATE:

Ocracoke's Curse - The Mystery at Teach's Hole By Mark Duffey

2011-07-02

Mike Callahan, a local store owner in Wilmington, North Carolina, has always been a friendly, dependable, family-man. That is, until a fishing trip in the Ocracoke area turns his world upside down. As an unimaginable force moves into the town of Wilmington, Mike's friends and family witness the downward spiral of a man's resolve, and scramble to find answers to questions they never thought they'd have to ask. But with time no longer on their side, and devastating events looming on the horizon, can they save Mike from himself or will it take nothing short of divine intervention ...

Brightstorm Makes It Easy To Find Tutorial Videos For Textbooks

2011-07-02

As many busy teenage students have discovered, trying to understand textbook concepts can be frustrating. Brightstorm - an online education service that provides students with thousands of free math and science videos - recently launched "textbook browsing" which allows students to quickly find relevant tutorial videos of Brightstorm using their textbooks. "It's hard to find the exact information I need these days," says Brandon Zhang, Economics Major at UC Berkeley. "I know Brightstorm has what I'm looking for, but it sometimes takes too long ...

Adeptol Releases Next Version Of Document Viewer With Improved Performance & New Interface

2011-07-02

Adeptol, a leader in document viewing technology, today announced the release of its next version of the document viewing platform. Adeptol Document Viewer is a high speed high fidelity platform allowing users to view more than 300 file formats with no downloads, plug-ins or active x controls. The new version introduces a range of new innovative features for developers and business users and offers better performance and loading times. It also adds a new tabular user interface that Adeptol engineering had been working on for a while. The new interface offers better integration ...

Thirty-Three Local Fine Artists Exhibiting At The Woodshed Gallery in Franklin Massachusetts

2011-07-02

The Woodshed Gallery has selected the work of thirty-three outstanding local artists and will present a group exhibition of their art from July 5-30, 2011. A public reception for the artists will be held on Saturday, July 9, from 3:00 to 5:00 PM. The exhibition features fine art paintings, photographs, drawings and prints, by both well-known local artists and newcomers to the Franklin art scene. Styles of art vary widely, and include examples of realistic, expressionist, impressionist, abstract genres. A single original piece has been selected from each artist, and ...

Mesa Systems Donates Services to Extreme Makeover: Home Edition

2011-07-02

Mesa Systems, dealer for United Container Services, is donating four portable moving and storage containers to ABC's Extreme Makeover: Home Edition project in South Jordan, Utah. Extreme Makeover: Home Edition will use the moving containers for storing contractor and designer materials, and new home furnishings. Extreme Makeover: Home Edition is currently building a home to benefit seven-year-old Jonah Gomez, who is living with two rare blood disorders, and his family. The new home will allow the Gomez family to live a healthier lifestyle, with convenient access to ...

ListingFish.com Brings Flat-Fee Real Estate Option to Florida

2011-07-02

ListingFish.com is making a splash in the placid real estate market. ListingFish.com offers home sellers a flat-fee pricing model that offers the perks of a using a commission-driven listing agent. Sellers control their own listing, which is included on the Multiple Listing Service as well as the top real estate websites. ListingFish.com listings also include a webpage dedicated to the listing as well as a toll-free number and direct extension that forwards to any phone you choose. "The site gives sellers complete control of their listing," said J.W. Felch, ...

AgraTronix Launches New Power Wizard Electric Fence Charger Website

2011-07-02

AgraTronix, a leading manufacturer of electric fencing systems and electronic moisture sensing instrumentation launched the Power Wizard website this month. This robust, online resource provides farmers and ranchers with information for selection and installation of electric fence energizers and equipment. "Cattle ranchers, dairy farmers and farming hobbyists actively seek information about how to install, troubleshoot and maintain their electric fences," said Deidra Roberts, VP of Marketing at AgraTronix. "The Power Wizard website includes a library ...

Likewise Sets Sights on High-Growth Storage Market, Announces Asset Sale to BeyondTrust

2011-07-02

Likewise Software, Inc. announced today that it is accelerating investment in its storage software business -- selling its Active Directory Bridge business unit, including its Likewise Open and Likewise Enterprise software products, to BeyondTrust. Terms of the deal were not announced. "The storage software business has seen the highest growth and has been the most strategic part of our business. We're doubling down on our commitment to building out our next-generation storage platform," said Barry Crist, CEO, Likewise Software. "This sale brings additional ...

Urban Pioneer Lands Five Unit Residential Apartment Building Contracts

2011-07-02

Urban Pioneer Property Management has done it again! The company has secured a long term contract to handle property management and leasing services for a five unit apartment building in the Cole Valley district of San Francisco, California. Urban Pioneer is excited to welcome this newest building and its residents into its family and anticipates a long and copacetic relationship with both the building's owner and its tenants. Cole Valley is one of San Francisco's most sought after neighborhoods. With its boundaries of Stanyan Street to the west, Carmel Street to the ...

York Angels Increases Membership by 100 per cent

2011-07-02

York Angel Investors today announced the results of their 2011 Angel Membership with a reported increase of a 100 per cent membership increase over the past 12 months. York Angels, a group of accredited investors with a broad range of professional experience, was formed in 2008. Their mission is to contribute value to early stage companies with financing and experience. "Our membership has grown in numbers, however importantly the quality of our individual members remains high," said Scott MacCannell, President, York Angel Investors. "We are committed ...

LAST 30 PRESS RELEASES:

Risk of internal bleeding doubles when people on anticoagulants take NSAID painkiller

‘Teen-friendly’ mindfulness therapy aims to help combat depression among teenagers

Innovative risk score accurately calculates which kidney transplant candidates are also at risk for heart attack or stroke, new study finds

Amid record year for dengue infections, new study finds climate change responsible for 19% of today’s rising dengue burden

New study finds air pollution increases inflammation primarily in patients with heart disease

AI finds undiagnosed liver disease in early stages

The American Society of Tropical Medicine and Hygiene and the Bill & Melinda Gates Foundation announce new research fellowship in malaria genomics in honor of professor Dominic Kwiatkowski