PEACHTREE CITY, GA, September 18, 2010 (Press-News.org) Medically endorsed SIGVARIS is proud to announce the release of the SIGVARIS Performance Sock into the U.S. Market. The launch marks the latest addition to the Active Therapy line, designed for competitive athletes and weekend warriors.
SIGVARIS' Athletic Recovery has been extremely popular since it launched last year. Now athletes will not only be able to improve their recovery time, they'll also be able to peak their performance with the launch of SIGVARIS' newest sock.
"Having been the global leader in medical compression therapy for the past 50 years, SIGVARIS is at the forefront of creating the most effective compression products," says Jonas Thelin, director of marketing for SIGVARIS North America. "It made sense for us to enter the sports market because the use of compression is such a huge topic in sports right now, and we had an opportunity to create truly superior sports compression socks. Our Active Therapy line was designed to optimize an athlete's athletic performance as well as speed up post-workout recovery time."
When a sportsperson slips on a SIGVARIS Active Therapy sock, he or she is benefiting from the science behind "true graduated compression" - compression that is strongest at the ankle and gradually diminishes as it goes up the leg. Unlike the SIGVARIS Performance Sock, most sports products do not feature "true graduated compression."
"True graduated compression" helps fight the force of gravity and circulate blood back to the heart and lungs more efficiently. When blood is properly circulated it provides much-needed oxygen and nutrients to tired muscles that have been, or are being, deprived during a workout.
In addition to improved circulation, wearing compression during and after strenuous exercise or competition may help flush out lactic acid and also provide symptomatic relief of delayed onset leg muscle soreness.
The Performance Sock, which has already launched in Europe, is rapidly gaining popularity among athletes and weekend warriors alike. Features of the sock include:
• True graduated compression (20-30mmHg)
• An extra-wide comfort band that stays in place without digging into the skin
• Safety reflectors for running at night
• Achilles Tendon protectors to reduce vibration on vulnerable ligaments
• A cushioned foot bed design to help keep feet blister free
• High-tech fibers for thermal and odor control - sock stays perfectly dry
SIGVARIS created http://www.performancesock.com and http://www.AthleticRecoverySock.com to provide consumers with information on the company's sport socks in the Active Therapy line.
David O'Meara, The One Mile Runner, says, "I have been wearing compression socks for better athletic performance and improved recovery over the last couple of years. The Active Therapy socks from SIGVARIS are absolutely amazing! The socks have helped me increase my running speed and decrease my recovery time...From the airplane to the race, SIGVARIS is an essential piece of equipment for me to succeed in difficult conditions."
Like O'Meara, many athletes have discovered the importance of wearing "true graduated compression." SIGVARIS has partnerships in place with the Indianapolis Colts and the Atlanta Falcons for the 2010-2011 seasons. SIGVARIS will supply both NFL teams with socks for training, practice and travel.
SIGVARIS, through the Active Therapy line of socks, also has several strategic partnerships in place with established endurance sports organizations in North America, including: Road Runner's Club of America (RRCA), USProTri, Southern Crescent Cycling Club, and Cross Country Canada (CCC-skiing).
About SIGVARIS
SIGVARIS North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of venous disorders. Our US manufacturing plant is located in Peachtree City, GA. For more information, please visit http://www.sigvarisusa.com. SIGVARIS, LIFE FOR LEGS and the leg icon are registered trademarks of Ganzoni & Cie AG, St.Gallen/Switzerland and in many countries worldwide.
SIGVARIS Announces the Introduction of a New Sock in the Active Therapy Series— the Performance Sock!
SIGVARIS is pleased to announce that its Active Therapy line is sporting a brand new product - the SIGVARIS Performance Sock! The Performance Sock was designed to complement the popular Athletic Recovery Sock.
2010-09-18
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[Press-News.org] SIGVARIS Announces the Introduction of a New Sock in the Active Therapy Series— the Performance Sock!SIGVARIS is pleased to announce that its Active Therapy line is sporting a brand new product - the SIGVARIS Performance Sock! The Performance Sock was designed to complement the popular Athletic Recovery Sock.