New Free QuickBooks App Drives Direct Mail Marketing

TAMPA, FL, July 29, 2011 (Press-News.org) Postcard Services ( http://www.postcardservices.com ) has launched a new free App for the popular QuickBooks accounting platform.

The Postcard Services App ( http://appcenter.intuit.com/postcard-services ) provides QuickBooks users with the ability to quickly and easily generate direct mail postcard campaigns from within their QuickBooks platform.

"This free App unleashes the marketing power of data inherent within a user's QuickBooks system," said Postcard Services C.E.O. Jonathan Kremner. "QuickBooks data can now be selectively used to drive a business's direct mail postcard marketing campaigns. For example, in addition to targeting everyone in your database, the App could create a campaign targeting just customers who bought product "X" or service "Y" in the last 30 days - or 60 days or 90 days with a relevant cross-sell, up-sell or perhaps a special offer." He added, "The App also contains valuable reporting features that enable users to track the return on investment (ROI) associated with each direct mail campaign. And that's critical in today's economy."

The App generates easy-to-use, profile driven, on-demand printing from a library of professionally designed postcards covering hundreds of industry sectors. This patent-pending technology means the minimum order size is very low. "Although we regularly handle campaigns that number in the tens of thousands, the minimum order is just 100 postcards. This is ideal for small to medium sized businesses that don't want to tie up capital in large marketing inventory, spread out over months of campaigning," said Newell White, President of Postcard Services. He added, "The App is free to access. Users just pay for what they use when they use it." The App provides a variety of tools that allow users to create broad or very specific campaigns. Users can also create campaigns that go beyond their QuickBooks data. For example, demographically specific mailing lists can be purchased via the App to supplement the QuickBooks- generated recipient list. After users have generated their campaign in the Cloud, Postcard Services then provides 48-hour turnaround on high quality, environmentally friendly, digitally printed postcards that are then shipped or bulk-mailed to recipients with free certification.

By leveraging the core technologies of both QuickBooks and Postcard Services, the App provides efficient and inexpensive direct mail campaigns - of any size - with both speed and simplicity, making it an ideal tool for very small to very large businesses.

Since 2003, Postcard Services has been dedicated to creating cloud-based tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. "It's the unique combination of vision, talent and technology that distinguishes Postcard Services from its competitors," said Jonathan Kremner. The company's "retail" business serves over 40,000 small business customers nationwide via its web sites http://www.postcardservices.com and http://www.realtypostcard.com. It can also be found on facebook (http://www.facebook.com/pages/Postcard-Services/217729801571226) and LinkedIn (http://www.linkedin.com/company/1336024?trk=tyah). Moreover, the corporate division provides an array of bespoke, automated private label and other solutions for franchises, contact / call centers, and larger businesses with repeat direct mail needs.

Contact:
Jonathan Kremner, CEO
866-571-3111
jonathan@postcardservices.com
9216 Palm River Rd
# 202
Tampa, FL 33619
Or on LinkedIn