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Science 2011-08-06 3 min read

Democratizing Web Video, One Furry Kitten at a Time! - Yokto Launches Exciting New Video Platform

"Yokto's going to change the web video space forever. You're no longer tied to one video source, one viewing device nor need a degree in Geek to create beautiful video experiences. The shackles are off, welcome to our video revolution."

WARWICKSHIRE, ENGLAND, August 06, 2011

We are Yokto [http://yokto.tv], and we've just launched a pretty neat way of adding video to your website or blog. Yokto makes light work of sourcing and embedding video, leveraging the collective awesomeness of all your favourite video sites - YouTube, Vimeo, Ustream, Dailymotion, SlideShare, etc, you can even link to and upload your own, all through a single beautifully designed player, for free!

Web video is fast becoming an invaluable tool in the savvy website or blog owner's arsenal. There's no denying it, online video consumption is on the up, hurtling towards the stratosphere, fuelled by advances in bandwidth, video enabled devices and throngs of cute kittens doing equally cute things.

LolCats.com - the original [read greatest] purveyors of cuddly cat based videos, recently implemented our new video player on their site and noticed a near instant hike in user dwell time and interaction, by a factor of 100% in fact!

It goes without saying then, that using video in your next website or blog post is a good idea and to refrain is done so at one's own e-peril. Yokto aims to make adding video to your website or blog super easy with the launch of its new Video Platform.

"Yokto's going to change the web video space forever. You're no longer tied to one video source, one viewing device nor need a degree in Geek to create beautiful video experiences. The shackles are off, welcome to our video revolution."
- Ross Alderson, Co-Founder TheRegister, CEO Yokto

Platform highlights:

• Collect & Curate Video From Just About Anywhere - with over 1.5 Billion videos and millions of presentations spread across the likes of YouTube, Vimeo, SlideShare etc, finding one that's perfect for your next post has never been easier!
• Embed Video That Works on ANY Device - Yokto's smart Video Players work on any device, Web, Mobile & Tablet - intelligently switching between Flash and HTML5 players on the fly
• Manage ALL of Your Web Video in One Place - no matter where your content originated from manage it all through our easy-to-use drag & drop video CMS
• Unified Video Stats Across All Your Video Sources - a single dashboard gives you access to video analytics for all of your videos, you no longer have to manage stats in multiple places
• Beautifully Designed Video Players - choose from a range of sumptuous video players, each hand built to create rich, memorable video experiences.
• Best of All, It's Free! - Register now at http://yokto.tv

So who are we and why now?

We're a small group of video geeks and tech nerds based out in Silicon Spa [Leamington Spa, UK to those unfamiliar]. We're headed up by Ross Alderson, co-founder of TheRegister.co.uk, one of the world's largest Tech Publications and we're supported by a team of highly dedicated and creative developers and designers.

We've been involved in web video and video production since forever, and like many of our forebears and fellow developers have ourselves in the past toiled with the many intricacies of developing video experiences that just work; across multiple browsers, devices and the myriad of viewer preferences.

Convinced there had to be a better way to solve the situation we cleared our schedules and got to work. Untold quantities of pepperoni pizza, carbonated drinks, late nights and a few poorly chosen 3am anthems later and we were ready to share with the world the progeny we have birthed!

Like all new mothers we think our baby is the best thing ever, but what do you think? Check it out and let us know http://yokto.tv

For more information on Yokto, our products or to schedule an interview please contact Project Lead Oojal Jhutti on: ooj@yok.to | @iamooj | +44(0)7885210139 | @WeAreYokto | http://yokto.tv