SteelHouse Named a Finalist for ad:tech's Coveted Innovation Award in Shopper Marketing Category, Chosen for ad:tech NY Innovation Alley

SteelHouse Invited to Showcase Its Pioneering Behavioral Commerce Technology

2011-08-25

LOS ANGELES, CA, August 25, 2011 (Press-News.org) SteelHouse (www.SteelHouse.com) has been selected to showcase its Behavioral Commerce technology at ad:tech New York 2011 in November, through its Startup Spotlight Series. The company was named a finalist for the ad:tech Innovation Award.

SteelHouse is a leader in the Behavioral Commerce space and will present as one of only four companies selected to represent the Shopper Marketing category. SteelHouse also has been chosen to exhibit in Innovation Alley on the ad:tech Expo floor. ad:tech's recognition of SteelHouse's compelling Behavioral Commerce platform comes fresh off SteelHouse's win at Launch: Silicon Valley for Startup Most Likely to Succeed, its win as TiE50's Top 10 Global Emerging Internet Technology and its recognition as a Product of the Year finalist at The Stevies in New York.

SteelHouse is pioneering the emerging field of Behavioral Commerce - giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web.

eCommerce companies use SteelHouse's behavioral-based platform to first understand the type of shoppers that visit their sites, and then to develop offers that they can launch immediately toward those shoppers based on their shopping personalities and buying behaviors.

Clients have achieved triple digit increases in incremental lift. SteelHouse recently reported that its Behavioral Commerce technology generated a nearly 500 percent increase in lift for Cooking.com, and a 114 percent increase for eCampus.com. SteelHouse proves lift measured against a control group.

"This is a great opportunity and honor for us," said Mark Douglas, SteelHouse CEO. "ad:tech's recognition is a significant endorsement of the value of our behaviorally driven approach to eCommerce. Our Behavioral Commerce Platform is generating triple digit lift in conversions for our customers and we look forward to showcasing it at ad:tech."

About SteelHouse
SteelHouse (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors - immediately - anywhere on the web (social, community, online) and through any device (tablet, mobile, computer). SteelHouse's patent-pending technology is called The Opportunity Machine , and it's the world's first personality-driven offer platform. For the first time, marketers can truly understand who their shoppers are by their shopping personalities and buying behaviors and - just as important - they can act on that intelligence right away with offers that will increase their conversions, sales and revenue.

SteelHouse was selected by TiE Silicon Valley as one of the Top 10 Emerging Internet Technologies in the world, and won the top award at the prestigious Launch: Silicon Valley 2011 showcase event in the Next-Generation Internet category. Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

Media Contact:
Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken@edgecommunicationsinc.com

ELSE PRESS RELEASES FROM THIS DATE:

Netsertive to Demo AV-Focused Online Advertising Programs at CEDIA EXPO

2011-08-25

Netsertive, a fast-growing online ad technology company, will be demonstrating a turnkey Internet marketing solution specifically developed for the home technology industry in Booth 2353 at CEDIA EXPO, Sept. 7 through Sept. 10 in the Indiana Convention Center. Sponsored by the Custom Electronic Design & Installation Association, CEDIA EXPO is the number one tradeshow in the residential electronic systems industry. Netsertive (www.netsertive.com) specializes in making audio video dealers and custom integrators, along with their brands, visible to more than 90 percent ...

Talk Fusion Associates Catch Mercedes Madness at Vision

2011-08-25

Last weekend, motivated entrepreneurs from all over the world convened at Tampa's Marriott Waterside Hotel for VISION, the corporate event hosted by Brandon, Florida-based communications and marketing company Talk Fusion. They came to celebrate, and to recognize each others' success, and to find out what was on the horizon for the corporation. They also came to see who among them had qualified for Talk Fusion's exciting new Mercedes Madness Car Bonus Program, in which the company rewards Independent Associates who achieve and maintain a certain sales volume by making ...

Matrox Extio F2408 to Drive Video-Surveillance Solution at Security 2011 Expo

2011-08-25

The Matrox Extio F2408 KVM extender will be at the forefront of partner Milestone Systems' exhibit at Security 2011 Exhibition & Conference in Sydney, Australia. The Extio F2408 will drive a 2X2 display wall in promotion of Milestone's open-platform software for managing IP-network-based video surveillance solutions, with video from various makes of cameras appearing on the Milestone Smart Wall via its Smart Client application. Matrox Extio KVM extenders allow operators to control their system's keyboard, mouse, and four displays from up to one kilometer away via fiber-optic ...

California Gold Rush Leads To Don Presley's Sept. 3-4 Auction

2011-08-25

Gold is the commodity on everyone's minds these days, and bidders could very well strike paydirt over Labor Day weekend, Sept. 3 and 4, when southern California auctioneer Don Presley offers nuggets and other specimens from the private collection of a retired professional prospector. Now in his late eighties, the prospector - who traded in precious metals and sold mining equipment for a living - built a special reserve collection over his lifetime that consisted of exceptional geological specimens. He is now liquidating his collection to provide for his grandchildren. "Over ...

Aladdin Beauty College in Lawton Offers Back to School Specials

2011-08-25

Cosmetology students at Aladdin Beauty College, 1026 N.W. 38th Street in Lawton are helping students ages 4-18 return to school in style with a variety of back to school specials now through Sept. 30. The specials include: buy one get one free haircuts; $2 off any regularly priced haircut; $5 off any manicure and pedicure service combo; 15% off all Peter Hantz retail products and buy one get one free microcurrent facial. "By offering deep discounts to our already reasonably-priced services, we can help ensure more students can go back to school in style," ...

Inc. Magazine Names WellMed Among Most Successful Private Companies For 3rd Year

2011-08-25

For the third consecutive year, Inc. Magazine has named WellMed Medical Management as one of the most successful privately held companies in the United States. WellMed ranks No. 772 on the 2011 Inc. 5000, which ranks 5,000 U.S. private companies based on their percentage of revenue growth in the past 3 years. The annual listing is an extension of the Inc. 500, which is published in the magazine. The 5000 list was posted today on Inc.com. Inc. also put WellMed on three of its bellwether lists: • Top 100 companies by gross dollars of growth (WellMed rank: 24) • Top ...

ACT Today!'s Premiere Fall Autism Fundraiser is Going to the Dogs

2011-08-25

ACT Today! (Autism Care and Treatment Today!), a national non-profit organization headquartered in Tarzana, California, plans to make its most highly talked about fundraiser, 6th Annual Denim & Diamonds for Autism, go to the dogs, figuratively speaking. Throughout the year, ACT Today! gets inundated with requests for assistance dogs from families of children with autism. The need has grown so great, that the premiere event, known for its glitz and glamour, celebrity support and corporate sponsors, will include a paddle auction, which will specifically raise funds for ...

Super Talent New USB 3.0 SSD Flash Drive Now Available at SuperBiiz

2011-08-25

SuperBiiz.com, a premier online IT hardware retailer, today announced the immediate availability of the new Super Talent USB 3.0 SSD Flash Drive. The introduction of the SandForce processor into a USB 3.0 flash drive brings a host of advanced features traditionally only found in first tier SSD products. Now an advanced multi-channel SSD architecture, virtual caching system and an advanced wear leveling algorithm can be packaged into a portable USB form factor. Featuring an 8 channel architecture and virtual caching system, the USB 3.0 Express RC8 was built for speed. ...

Total Quality Logistics Releases Enhanced TQL Freight Finder Mobile Application

2011-08-25

Total Quality Logistics (TQL), the first third-party logistics firm to release a freight-finding mobile phone application for the trucking industry, is announcing version 2.0 of its TQL Freight Finder mobile app. The company has added new features and functionality based on feedback from users of the initial application, which was first introduced in February 2011. This updated version will replace the first, and can be downloaded for free from the Apple App Store or Android Marketplace, and used on the iPhone, iPad, iPod touch or Android. New features include: • Adjustable ...

Cincinnati Social Media Class by Boot Camp Digital - How to be More Efficient with Social Media

2011-08-25

Boot Camp Digital (www.bootcampdigital.com), a market leader of custom social media marketing training programs invites business professionals to its monthly Social Media Lunch Session on September 7th, 2011 from 11:30 AM - 1:00 PM at Boot Camp Digital's Cincinnati Training Room located at 1600 Main Street, Cincinnati. Boot Camp Digital's top-rated Social Media Lunch Seminars are designed to help businesses stay up to date on the most important trends and changes in social media and Internet marketing. Attendees of this session will receive training on "Effectively ...

LAST 30 PRESS RELEASES:

New study shows that corn-soybean crop rotation benefits are extremely sensitive to climate

From drops to data: Advancing global precipitation estimates with the LETKF algorithm

SeoulTech researchers propose a novel method to shed light on PFOS-induced neurotoxicity

Large-scale TMIST breast cancer screening trial achieves enrollment goal, paving the way for data that provides a precision approach to screeninge

Study published in NEJM Catalyst finds patients cared for by MedStar Health’s Safe Babies Safe Moms program have better outcomes in pregnancy, delivery, and postpartum

Octopus arms have segmented nervous systems to power extraordinary movements

Protein shapes can help untangle life’s ancient history

Memory systems in the brain drive food cravings that could influence body weight

Indigenous students face cumbersome barriers to attaining post-secondary education

Not all Hot Jupiters orbit solo

Study shows connection between childhood maltreatment and disease in later life

Discovery of two planets sheds new light on the formation of planetary systems

New West Health-Gallup survey finds incoming Trump administration faces high public skepticism over plans to lower healthcare costs

Reading signs: New method improves AI translation of sign language

Over 97 million US residents exposed to unregulated contaminants in their drinking water

New large-scale study suggests no link between common brain malignancy and hormone therapy

AI helps to identify subjective cognitive decline during the menopause transition

Machine learning assisted plasmonic absorbers

Healthy lifestyle changes shown to help low back pain

Waking up is not stressful, study finds

Texas A&M AgriLife Research aims for better control of widespread tomato spotted wilt virus

THE LANCET DIABETES & ENDOCRINOLOGY: Global Commission proposes major overhaul of obesity diagnosis, going beyond BMI to define when obesity is a disease.