Liberty National Bank Now Rockin' Kasasa Tunes
Unrivaled Account Offers Consumers a New Kind of Bank Note
LAWTON, OK, August 27, 2011
Liberty National Bank today introduces Kasasa Tunes , a new, innovative banking account that rewards consumers with digital music downloads instead of an interest rate.Kasasa Tunes is a free checking account that rewards consumers with digital downloads from iTunes or Amazon.com every monthly qualification cycle. It is designed for those with a passion for music and media, who want to be rewarded with digital downloads, including music, books, movies and iPhone or iPod applications.
"For those that want something different from their banking relationship, we wanted to offer our customers a fresh, contemporary account that puts the fun in banking," said Rick Walker, president at Liberty National Bank. "Now Kasasa account holders can use their monthly downloads to check out a new band or the latest remix, or enjoy television shows, movies, iPhone and iPod applications."
Like all Kasasa accounts, Kasasa Tunes offers free checking, nationwide ATM fee refunds, no minimum balance to get the rewards, no monthly service fees and online banking, in addition to the digital downloads.
To get the rewards, each monthly qualification cycle account holders are asked to do a few simple things, like use a debit card a minimum number of times and sign up to receive monthly eStatements instead of paper. If an account holder does not meet the qualifications in a given month, the account is still free and they will be eligible the following month for the benefits.
Kasasa was introduced to Oklahoma in June of 2010 through an aggressive, highly engaging marketing campaign. The campaign, which featured some of America's top slam poets, asks consumers, "Do You Kasasa?" In other words, Liberty National Bank is asking consumers to expect more from their banking relationships.
"Our customers are thoroughly enjoying Kasasa offerings because they speak to their lifestyle, and Kasasa Tunes continues to support that movement," added Walker. "The Kasasa launch has been successful for our bank and has been met with widespread support from the community."
Liberty National Bank offers other Kasasa banking products, including Kasasa Cash and Kasasa Saver :
• Kasasa Cash - A free checking account that pays high interest for every month the account holder qualifies.
• Kasasa Saver - A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.
Kasasa is distributed to Liberty National Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide. To date, BancVue's products have delivered more than 1.8 million customers and nearly $18 billion in deposits to nearly 1,300 community banks and credit unions representing more than 5,000 branches around the country.
For more information on Kasasa accounts, consumers can visit http://www.lnbok.com or visit http://www.kasasa.com/LNBOK.
Do you Kasasa?
Kasasa is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit http://www.kasasa.com.
CONTACT:
Katie Weathers
404-791-8245
kweathers@csg-pr.com
CSG|PR is an influencer relations agency serving clients in Education, Financial Services, Clean Tech and Environmental Sustainability, Corporate Learning and Talent Management, Health & Wellness and Consumer Products. CSG|PR, utilizing a blend of traditional and digital PR/social media, prides itself on providing clients nationwide with a suite of services that reflect our commitment to exceptional service, expertise in the industries we serve, and a focus on measurable results.