iGoDigital to Present at Shop.org 2011 Annual Summit

Eric Tobias, president of iGoDigital, and Kevin Ertell, CMO of OnlineShoes.com, to discuss product recommendations at Vendor-Retailer Case Study Roundtables

2011-09-01

FISHERS, IN, September 01, 2011 (Press-News.org) iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, announces Eric Tobias, president of iGoDigital, and iGoDigital client Kevin Ertell, CMO of OnlineShoes.com, will be participating in a Vendor-Retailer Case Study Roundtable Discussion at Shop.org 2011 Annual Summit. The roundtable entitled "Tips to harness and pitfalls to avoid when implementing product recommendations" will take place September 14th from 12:30-1:45 p.m. at the EXPO Hall of the Boston Convention & Exhibition Center. In addition to speaking at the Annual Summit, iGoDigital will showcase the company's solutions at booth #908.

RFPs, consultants and lengthy review processes are essential when evaluating personalization vendors, yet too often online retailers still find themselves facing obstacles. Ertell will discuss lessons learned from previous implementations of personalized product recommendations at retail companies and insights from his current, ongoing implementation with iGoDigital. The session will also cover tips on how to how to select the right vendor and launch successfully without falling prey to many of the common hazards. Any retailer thinking about implementing personalization on their site, or in the process of an implementation, can benefit from Ertell's real-life stories around vendor selection and lessons learned.

Shop.org Annual Summit offers exhibitors and sponsors the opportunity to have exclusive face-time with the best digital retailers around. More than 3,400 retailers attended the Annual Summit last year; with access to more than 180 solution providers as they demonstrated their newest products and services designed to improve the online retailing experience. In addition, there will be educational sessions on a variety of online retailing topics, including marketing ROI, technology trends and cross-channel retailing.

What: Shop.org 2011 Annual Summit Vendor-Retailer Case Study Roundtable Discussion "Tips to harness and pitfalls to avoid when implementing product recommendations"

When: Wednesday, September 14, from 12:30-1:45 p.m. Eastern time

Who: Kevin Ertell, CMO of OnlineShoes.com
Eric Tobias, president, iGoDigital

Where: Boston Convention & Exhibition Center

iGoDigital will be located at booth #908. For more information on the Shop.org 2011 Annual Summit please visit http://www.shop.org/summit11. To learn more about iGoDigital or if you would like to setup a meeting at the conference, please contact tellmemore@igodigital.com or visit http://www.igodigital.com.

About Eric Tobias, president, iGoDigital
Tobias is the founder and president of iGoDigital, where he is responsible for guiding the company's strategic and day-to-day operations. He is a serial entrepreneur who is recognized as an industry thought leader in multi-channel retail commerce. In 1999, prior to starting iGoDigital, Tobias served as the co-founder of Batteries.com, a leading online retailer of specialty batteries and power products. Shortly after starting Batteries.com, he co-founded and served as vice president of sales and marketing at Technuity, a leading manufacturer and distributor of technology products to big-box retailers. Tobias worked to secure a licensing relationship with Energizer (NYSE: ENR) in 2000 which propelled the company's early growth. In addition, he created several new product categories, including Energizer Battery Backup and Surge Protection products, which fostered explosive revenue growth for the company. Technuity was named the Ernst & Young Entrepreneur of the year in 2002 and was consistently named as one of the fastest growing private companies in Indiana. The company was sold to Audiovox (Nasdaq: VOXX) in 2007.

About iGoDigital
iGoDigital is the leading provider of personalization and product recommendation tools that guide smarter retail. Powered by a customer intelligence engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendation tools that guide a retailer's shoppers through a personalized multi-channel shopping experience. Named to the Inc. 500 list of America's fastest-growing companies in 2008 and 2011, iGoDigital currently serves 7 of the 10 top online retailers and many of the world's most successful and respected retail brands, including Best Buy, Staples, Wal-Mart, P&G, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN. For more information, visit http://www.igodigital.com.

About OnlineShoes.com
Established in 1996, OnlineShoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company remains committed to delivering exceptional value and service. Featuring products from more than 250 name brands that best exemplify the company's commitment to comfort and style, OnlineShoes.com offers the latest high-quality footwear for men, women and kids, as well as clothing, bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders. For more information, visit http://www.OnlineShoes.com.

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