Praetorian Marketing Gets Into the Spirit of Christmas With the Help of a Very Well Loved Brand

BIRMINGHAM, ENGLAND, November 23, 2011 (Press-News.org) Praetorian Marketing is situated in the heart of bustling Birmingham City Centre, making it virtually impossible to avoid all things Christmas! With the annual German Christmas market in full swing and shops everywhere playing Christmas songs, filled to the doorways with festive promotions, Praetorian Marketing is embracing Christmas with the best of them.

Praetorian Marketing amongst many others will be decorating the office and taking part in festivities to honour the occasion. Images of Christmas trees, reindeers, angels and elves will grace homes, offices, shop windows, restaurants and TV screens but it simply would not be Christmas without the portly man with the white beard and the red suit. Santa Claus (also known as St Nick or Father Christmas) is a figure globally associated with Christmas, but the appearance of the famous character we've become used to over the last few decades can actually be partly credited to the world's most famous brand, Coca Cola.

In 2006 Coca Cola celebrated 75 years of their use of Santa Claus, first created by artist Haddon Sundblom in 1931. Prior to this Santa Claus had been depicted in many shapes and sizes and many believe that Sundblom drew Santa in a red coat as it was the trademark colour for Coca Cola. Praetorian Marketing understands that the campaign was initially launched to dispel thoughts that Coca Cola was a drink for summer and with clever usage of Santa and slogans such as 'Thirst knows no season' the brand successfully put their message across, helping them become one of the most popular brands worldwide today.

A representative for Praetorian Marketing has said,

"I don't know anyone who doesn't know the Coca Cola advert; it's become almost symbolic in the sense that you know it's nearly Christmas when it comes on. The fact that a brand can successfully mould the public image of a traditional character proves the power that Coca Cola has and has cemented their status as the world's best loved brand. The ability to build such a strong association with Christmas has proved to be a remarkable marketing strategy for Coca Cola and something they can and will rely on for many years to come."

Praetorian Marketing is a Birmingham based outsourcing sales and marketing company and aims to provide elite and total direct solutions to their clients through exceptional results, customer service and professionalism.