Prompt Proofing Blog Post: Writing an Effective E-Newsletter, Part 1

This week and next we are going to suggest effective ways to reach out to your customers through e-newsletters.

2011-11-25

VANCOUVER, BC, November 25, 2011 (Press-News.org) Part 1: Ways in which an e-newsletter can help your business

This week and next we are going to suggest effective ways to reach out to your customers through e-newsletters. Part 1 deals with why you should consider making a regular e-newsletter part of your marketing strategy and Part 2 will deal with how to make your e-newsletter effective.

A regular e-newsletter can be an effective way to develop customer relations at absolutely no cost (except for your time). Results from an e-newsletter may not be immediate but, over time, provided you publish regularly, they can produce excellent returns, making this one of the most cost-effective components in your marketing strategy.

An e-newsletter can be viral in its marketing effect and, assuming it is well-written, can help establish you as a leader in your industry or field of expertise. Since e-newsletters may be easily forwarded, ensure that you are not including anything you wouldn't be happy with the whole world knowing. Think of your e-newsletter as if it were an informational brochure to hand out to clients or prospective clients.

If you have been in the habit of sending print newsletters, there are a few key differences to bear in mind. Your readers may receive dozens or more e-newsletters a day; to get them to read yours, in preference to someone else's, means you need a really snappy headline and attractive preview pane. The main difference between e-newsletters and print newsletters, however, is the different way in which people read text online, as opposed to in print. Reading online produces eyestrain much faster than reading print. It is tiring and therefore it is important to make your e-newsletter as easy and comfortable to read as possible. Additionally, readers can move away from the text with a mouse click - and often will.

Used appropriately, the e-newsletter will be an excellent marketing tool. Check back next week and we will suggest ways to make your e-newsletter truly effective.

Check back next Friday for another Prompt Proofing blog post!

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.

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