Lexus Awards Pan-European Training Event To Deeper Blue
Lexus Europe has appointed Deeper Blue as the lead agency for the next Pan-European training of retailers, including customer-facing managers and staff, for the new generation Lexus GS which was unveiled at the 2011 Frankfurt Motor Show.
LONDON, ENGLAND, November 25, 2011
"Lexus is an inspirational brand to be working with." said Laurence Croneen, Founding Director of Deeper Blue, "It's a very important win for Deeper Blue, and represents another vote of confidence for our growing client portfolio"The event will take place in Southern Europe over a three-week period in early 2012 and will provide a combination of plenary meetings, training and dynamic driving of the new GS and its nearest competitors.
"Deeper Blue captured the essence of the Lexus brand and will translate this into a truly engaging experience for our key audiences." said Olivier Naus, Head of Lexus Academy Europe. "We're excited by Deeper Blue's fresh approach to our Pan-European training event strategy."
Deeper Blue teamed-up with driving event specialists Powertrain International, and training experts Accelerated Training Resources in response to a competitive bid for the Lexus Europe business.
For more information contact:
Laurence Croneen, Deeper Blue Ltd
Laurence@deeperblueltd.com 0208 946 6138