Ed Ulmer of Barefoot Technologies to Speak at VRMA Annual Conference

WOBURN, MA, September 23, 2010 (Press-News.org) Ed Umer, Director of Business Development, Barefoot Technologies has been selected to speak at the upcoming Vacation Rental Managers Association (VRMA) Annual Conference October 31 - November 3 in San Antonio, Texas.
"The VRMA Annual Conference is the largest gathering for the professionally managed vacation rental industry, and it offers attendees the latest tips, information, and strategies available," said Ulmer. "I am honored to have been selected to speak at this event, and I look forward to sharing the successes we've had at Barefoot Technologies with others in the industry to help provide them with ways they can improve their own business."
A committee of industry leaders selected Ulmer because of his expertise regarding how to focus your business on a specific niche and also because of his expertise in social media. Ulmer who has been in the vacation rental industry for 12 years, will present a session titled "Every Successful Business Has Its Niche. What's Yours?" and one session called "Make Social Media Work For You." The Niche-session will focus on how to find your niche and how to market to that niche, and the Social Media-session will focus on how vacation rental managers can take advantage of social media to market their business and properties.
Over 600 attendees are expected at the Conference, which provides an unparalleled avenue for the vacation rental industry's top influencers to exchange information and ideas through four days of, educational sessions, networking opportunities and events.

ABOUT ED ULMER: Ed Ulmer has been working in the hospitality industry for more than 15 years with past positions as the Director of tourism in Mt. Desert Island, Maine and in Plymouth, Massachusetts as well as Director of Marketing a large mall complex near Cape Cod. He has a real estate liceanses in both MAand NH and is currently the NAR alternative for his local board of realtors. As Director of Business Development for Barefoot Technologies, the most advanced rental system on the market his job is to keep the system 3 to 4 years ahead of his competition. This interest and the 10 years he has participated in the rental industry has made him one of the most recognized faces in the industry.

ABOUT VRMA: The Vacation Rental Managers Association (VRMA) is the professional trade association of the vacation rental property management and hospitality industries. Founded in 1985, VRMA has more than 600 property management and associate members throughout the United States, Canada, Mexico, and the Caribbean representing approximately 150,000 vacation rentals, condos, and villas.

As the united, authoritative voice of the vacation rental industry, VRMA works to advance the lodging category by providing members with invaluable educational and networking opportunities, promoting the value of the vacation rental experience through its public awareness initiative, Discover Vacation Homes (www.discovervacationhomes.com), and by fostering broad professionalism and growth.
To learn more or to register for the VRMA Annual Conference, visit http://www.vrma.com.

ABOUT BAREFOOT TECHNOLOGIES: Barefoot is a leading provider of browser-based reservation and asset management systems in the vacation rental industry. It has the distinction of being the first browser system in the industry, the first to provide online booking, tenant, owner access and to offer social media tools and is designed to be tailored to meet clients' exacting needs. Barefoot is also the only system with a full Customer Relations program wrapped into the program which in effect makes it the only full service system in the industry. Founded in 1998, by leading technology and industry players, the ".NET platform" has become a standard for those who are trend setters in the industry and those who desire to dominate their market with unique functionally. For more information, please contact Edward Ulmer at 603-428-6255, ed.ulmer@barefoot.com, or visit http://www.barefoot.com.