Naoshi Yamauchi Promoted to Vice President of Analytics & Testing at Brooks Bell

Brooks Bell is pleased to announce the recent promotion of Naoshi Yamauchi to the position of Vice President of Analytics & Testing.

2012-01-02

RALEIGH, NC, January 01, 2012 (Press-News.org) Brooks Bell is pleased to announce the recent promotion of Naoshi Yamauchi to the position of Vice President of Analytics & Testing.

Previous to this promotion, Yamauchi was Brooks Bell's Director of Analytics and handled all data and analysis for Brooks Bell clients. In his new position, he will oversee all data and analytic initiatives and also focus on testing strategy for Brooks Bell clients using Adobe Test&Target.

"Naoshi is an effective leader in our company and in the industry," said Brooks Bell CEO Brooks Bell. "In his two years at Brooks Bell he has helped establish us as the leading independent firm focused exclusively on conversion optimization and A/B testing."

Prior to working with Brooks Bell, Naoshi was the Business Intelligence Manager for Lulu.com where he managed and led projects to drive analytics-based decision-making in the company.

About Brooks Bell

Brooks Bell is the best independent optimization and testing agency in the industry. Our team of data-driven conversion experts focuses on a full-service optimization and testing process including marketing strategy, design and copy, A/B testing, multivariate testing, analytics and test management, monitoring and reporting. We'll determine what and whom to test, create effective marketing experiments and then visually communicate them. Brooks Bell's services focus on site optimization, content optimization and landing page optimization.

Brooks Bell uses every testing platform out there, including Webtrends Optimize, Google Website Optimizer and Visual Website Optimizer. In addition, we are a Test&Target certified agency. As experts in conversion rate optimization, we are dedicated to helping our clients win. For more information, visit http://www.BrooksBell.com.

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