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Science 2012-01-25 4 min read

SharedVue Grows Cloud Marketing; Creates New Jobs

SharedVue, a division of UBM, LLC and UBM Channel, announces the promotion of Matt Nisonger and Sara Bryson to two newly created, cloud marketing positions.

RALEIGH, NC, January 25, 2012

SharedVue growth creates promotions for Matt Nisonger and Sara Bryson Wheelan to two new management positions

SharedVue, a division of UBM, LLC and UBM Channel, announces the promotion of Matt Nisonger to the newly created position of Director of Customer Engagement. Previously Matt has served SharedVue as the Director of Technology reporting to John Brown, Chief Technology Officer.

M. Reid Overcash, Sr. Vice President of UBM Channel and founder of SharedVue, stated, "In his new role Matt will be responsible for managing the inside processes and people who work with our most valuable asset, our customers. Matt's new position will include directing the Facilit8 account management team and the partner support department, the content web production group and interfacing with the cloud marketing platform technology development team."

"Matt has proven time and again that he brings fresh ideas to our company and understands the need to create processes and training that enhance the overall customer experience with SharedVue products and services. We feel making this move now is a re-affirmation of the SharedVue commitment to our customers and their channel partners."

Nisonger will begin his new position immediately and report directly to Overcash. He brings a wealth of experience to this job not only from his work with SharedVue but in past employment. Nisonger has extensive experience in web property development and strategy, operations and product development with a variety of companies in the interactive and entertainment industries such as Interscope Records, Disney ABC Digital Media Group and Schematic and other companies while working on the west coast. He came on board early with SharedVue as a contract developer and was hired full time to grow and organize the rapidly expanding technology department. He is a graduate with honors of the University of California at San Diego where he played as a member of the 1993 Men's National Championship golf team.

"I am thrilled at the opportunity to build on SharedVue's industry leading cloud marketing service levels. By nurturing our valuable customer relationships, we will continue to develop innovative products backed by intelligent, analytics-based execution that demonstrates clear value. Our customers can look forward to a smart mix of cross channel integrated marketing strategies touching on all the interactive platforms that drive sales for their partners." states Nisonger.

In a related development, SharedVue announces the promotion of Sara Bryson Wheelan to the position of Director of Strategic Projects. She previously served as Director of Facilit8. Her job will entail directing new customers through the on-boarding process with SharedVue as well as managing the integration of outside resources and partners with SharedVue technology.

"Sara is the first employee of SharedVue and knows our products and processes as well as anyone in the organization. She is an excellent project manager and has exhibited outstanding judgment in her previous positions with us. Sara is a very special and important person with our organization and we feel her skills are perfect for this very important new position," states Overcash.

Wheelan will transition fully to her new position in the next few weeks as she completes several projects she is currently finalizing. She began as an intern with the original parent company to SharedVue, Strategic Insights. Upon graduation from the highly acclaimed North Carolina State University School of Management, she assumed a full time position as an account manager working with Cisco and was eventually promoted to direct the growing Facilit8 account management team.

Wheelan commented, "As SharedVue continues to develop strategic integration points and grow its reputable client base, the creation of this position solidifies our commitment to driving market innovation and continuing to bring industry leading products to our customers."

About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit http://www.ubmchannel.com. Follow on Twitter at http://twitter.com/ubmchannel.

About UBM plc (www.ubm.com)
UBM plc is a leading global business media company. UBM informs markets and brings the world's buyers and sellers together at events, online, in print and provides them with the information they need to do business successfully. UBM focuses on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. With 6,000 staff in more than 30 countries, UBM is organized into specialist teams that serve these communities, helping them to do business and work their markets effectively and efficiently.

For more information on SharedVue go to http://www.sharedvue.com.

SharedVue provides cloud marketing products for enterprise companies that have channel sales networks. Its Syndic8 content syndication platform is considered the leader in the market with over 14,000 channel partners using it in 18 different languages. Communic8 is an add-on integrated product that provides companies and their channel partner communities the advantage of running direct promotions to their customer base. Product Mapper offers companies the ability to sell their products directly on their web sites with a compatible ecommerce product and SharedVue Direct provides syndication for a company direct sales force. SharedVue was purchased by UBM based in London, UK on April, 2010 and works through their affiliate in the United States, UBM Channel, previously Everything Channel.