Repaz Marketing Offers Sweet Valentine's Day 20% Off Special for NJ Businesses that Help Shelter and Rescue Animals

MATAWAN, NJ, February 06, 2012

Repaz Marketing is celebrating Valentine's Day by offering New Jersey businesses 20% savings on all marketing services during the month of February when they devote time, money or supplies to any New Jersey animal shelter or rescue organization.

Repaz is a Monmouth County NJ marketing company specializing in Internet marketing, marketing strategy, reputation management and website design. "Due to the economy there are tens of thousands of loving dogs and cats seeking new homes in NJ," said Repaz Marketing http://www.repaz.com owner Mechele Shoneman, "what better way to show a little Valentines Day love then giving back to needy pets?"

Businesses can qualify for this deep 20% discount by donating money, goods or time to local shelters like the Associated Humane Society in Tinton Falls or the SPCA in Eatontown. Or, they can contribute the same, plus time walking dogs with local rescue groups like Rescue Ridge in Spring Lake or All Critters Rescue. "Any human interaction helps shelter animals stay social, and hence, more adoptable. Plus, what could be a better tribute to Valentine's Day than giving a little puppy love to animals that need it the most" said Mechele. As part of this promotion, Jersey Shore Pet Care also offer a 10% discount on all pet care services to those who give back to homeless cats and dogs during the month of February.

Repaz Marketing loves dogs and makes no secret of it. Every month Repaz devotes ten hours a month to local Monmouth County rescue organizations like Rescue Ridge and Little Silver Animal Hospital Foundation, helping to raise funds, plan events and walk dogs. Additionally, Mechele runs a virtual rescue site, http://www.largedogs.com, and has 5 rescue dogs of her own— in addition to guinea pigs and hamsters.

"Hopefully,this spirit of giving will strike a chord with business owners in the area that love their dogs and cats and want spread the love— while at the same time helping their business.

The average consumer is assaulted with over 2,400 ads a day via radio, TV, Internet and print media. "You've got to ask yourself— what will it take for my message to break through the noise?" Repaz has over 20 years expertise in marketing communications, strategy and web development helping clients get found.

Over 1 billion searches are performed daily on Google and many of these are directly attributable to the 63% of a company's market value that stems from their reputation. Repaz takes a different approach to marketing strategy by focusing on reputation management. The idea is based on the principle that a referral from a trusted source can have more impact than an expensive campaign.

Google indexes more than 20 billion pages of content, and the fastest growing portion is user-generated content, largely fueled by blogs, microblogs, social sites and the syndication apps that drive them. Consumer opinion (also known as crowdsourcing) drives reputation more than ever before and social media is like word of mouth (WOM) on steroids.

"In this age of hyper-connectedness, WOM can do more for sales than traditional marketing tactics," said Mechele. "However, it needs to be handled very delicately as the tide can turn very quickly; and 'reputation sting' isn't just a large company problem. Local businesses run similar risks."

Some bad reviews on local search sites like MerchantCircle, SuperPages or Kudzu, can quickly turn away prospective clients. Repaz Marketing helps clients stay in control of what people are saying about their businesses with targeted marketing that supports their reputation.

According to Mechele, "Donating time and money to animal rescue groups and shelters is a great way to build your reputation in the community!"
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