Research Now Signs Partnership with United Airlines' MileagePlus Program

PLANO, TX, February 23, 2012

Research Now, the leading global online sampling and data collection company, and United Airlines, a subsidiary of United Continental Holdings (NYSE: UAL), announced a partnership that will enable United Airlines' MileagePlus Members to join the e-Rewards Opinion Panel, operated by Research Now.

MileagePlus members who accept their invitation to join the e-Rewards Opinion Panel will have the unique opportunity to earn award miles in exchange for valuable time spent participating in market research surveys and sharing their opinions about today's brands, products and services.

"We are thrilled to welcome the world's largest airline to our growing list of reward partners," said Mark Drusch, Executive Vice President of Global Business Development at Research Now. "Further, United's MileagePlus Program has been voted the best airline loyalty program by Global Traveler eight years in a row. Our recent partnership enables us to continue to add the most valuable and desired rewards to better serve our diverse panel of consumers."

MileagePlus is a registered trademark of United Airlines.

About United Continental Holdings, Inc.
United Continental Holdings, Inc. (NYSE: UAL) is the holding company for both United Airlines and Continental Airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate an average of 5,656 flights a day to 376 airports on six continents from their hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance, which offers more than 21,000 daily flights to 1,290 airports in 189 countries. United and Continental's more than 80,000 employees reside in every U.S. state and in many countries around the world. For more information about United Continental Holdings, Inc., go to UnitedContinentalHoldings.com. For more information about the airlines, see united.com and continental.com or follow United on Twitter and Facebook.

About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions Panel and e-Rewards Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit http://www.researchnow.com to learn more.