Ventana Research Launches Product Information Management Benchmark Research

SAN RAMON, CA, March 13, 2012 (Press-News.org) Ventana Research is set to begin new benchmark research on the current state and maturity of product information management.

As products are added to retail and distributor networks and to catalogs and also web and mobile commerce sites, additional product information must be created, referenced and managed efficiently, which is where product information management comes into play. Competitive pressures require that the product information presented to customers be both up-to-date and accurate, so organizations must maintain a common set of information to ensure the efficient manufacturing, marketing and selling of products and services.

In this new benchmark research, Ventana Research will determine progress and identify emerging best practices associated with use of product information management in the past few years and the plans for the coming years. It will explore organizations' best practices and experiences with deployments of PIM systems and the challenges they have faced in efforts to align business and IT resources and spending with business objectives. The results of this research will be compared to Ventana Research's previous benchmark research on PIM, which found that less than one-quarter of organizations were fully mature in their use of product information.

"Product information is increasingly difficult to manage and organizations are always seeking ways to improve their efforts to reduce costly errors and time in existing processes," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "The unfortunate confusion on the applications and technology approach has hampered new efforts. This benchmark will establish the best practices and education to bring together business and IT efforts to improve product information management in the most efficient and cost effective manner."

Those interested in learning more about this benchmark research can do so at http://www.ventanaresearch.com/pim/. As a part of your registration you will receive insights and education from Ventana Research on using technology effectively in business. In addition Ventana Research is assessing the vendors and products to determine their applicability to business and IT needs in what is called the Value Index for Product Information Management for 2012. The Value Index for 2011 can be found at http://www.ventanaresearch.com/pimvalueindex .

To view Ventana Research's 2012 research agendas, please visit http://www.ventanaresearch.com/researchagenda/.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week's Business Exchange.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Media: Copies of benchmark research report and interviews are available upon request.

Media Contact:
Bailey Donoghue
(925) 242-2412
marketing@ventanaresearch.com