Athletics Canada Announces Family & Friends Program for London 2012 with Ludus Tours

OTTAWA, CANADA, September 27, 2010

Athletics Canada is pleased to announce today that it has partnered with Ludus Tours to be the official supplier of the Athletics Canada Family and Friends Program for the 2012 Summer Games to be held in London, England. The partnership will see Ludus Tours providing hospitality package options for Athletics Canada members, family, friends, fans, and Games enthusiasts.

"This is a key element that we have overlooked in the past. A comprehensive Games Preparation & Performance Delivery Plan must include a family and friends strategy. Knowing well in advance that such an important piece will be looked after by a professional organization makes our National Coaching and Technical staff very comfortable as this will allow our athletes to focus on their preparation and performance."

Ludus Tours offers flexible tour packages that fit all schedules and budgets for the London 2012 Summer Games. Ludus can provide a customized solution that will fit your needs. As a result of this partnership, all Athletics Canada members will be entitled to a 5% discount on all tour packages.

"We have had a relationship with Athletics Canada and Canadian athletes since 2004. Athletics is in our blood and we're very excited to take this partnership to the next level," Adam Dailey, Managing Director of Ludus Tours, said. "Being able to support the sport, the athletes and the organization of Athletics Canada is an honour for us."

Athletics Canada is looking forward to working with Ludus Tours to make the 2012 experience a memorable one for its members and track fans alike. More information, including package details, will soon be available at http://www.athletics.ca.

About Ludus Tours
Ludus Tours specializes in tour packages and hospitality at the world's biggest cultural and sporting events. They offer travel packages to the 2012 Summer Games in London, the 2014 Winter Games in Sochi, and Oktoberfest in Munich, Germany, among other events. Since 2003, Ludus has helped thousands of individuals, families and organizations with their accommodation and hospitality needs. Ludus is the Official Hospitality Provider for various organizations including the NHL Players Association, USA Taekwondo, USA Weightlifting, US Speed Skating and others. They are based in Austin, Texas, with an office in London, UK.

Our mission is to show people the experience of their lives. Ludus offers tour and hospitality packages to the London 2012 Summer Games, the 2014 Sochi Winter Games, World Cup, Running of the Bulls in Pamplona and Oktoberfest in Munich. Join us on your next sporting or cultural adventure. We offer everything from tours to luxury accommodations for the world's biggest events. For further information, please contact us at 1-866-343-6133.