New Miranda Cosgrove Video Supports Light The Night Walks to Fund Blood Cancer Research

WHITE PLAINS, NY, May 11, 2012 (Press-News.org) The Leukemia & Lymphoma Society's (LLS) Light The Night Walk recently named Miranda Cosgrove as the National Ambassador for the Light The Night Walks that will take place across North America this fall. View a video featuring Miranda Cosgrove here: http://www.youtube.com/watch?v=IBxJE7Ule4A

Cosgrove, known for her singing and acting in roles in television and movies such as iCarly, Drake & Josh and School of Rock, represents the teenage population heavily impacted by leukemia, the most common cancer in teens her age. Miranda is also stepping up to honor her own grandmother.

"Join me in celebration of my grandmother, a cancer survivor, and the hundreds of thousands of walkers who support Light The Night Walks," says Miranda.

The annual LLS Light The Night Walk raises funds for lifesaving research and support for people battling cancer. Walks will take place in more than two hundred communities across the United States and Canada.

Teams of families, friends, co-workers and local and national corporations come together to raise funds for LLS and bring help and hope to people battling blood cancers. Anyone can participate in the Light The Night Walk; children, adults and seniors are all welcome and there are no fitness requirements.
Find a local walk here: http://www.lightthenight.org/selectwalk/.

Light The Night Walk events are evenings filled with inspiration. During the leisurely walk, thousands of walkers carry illuminated balloons - white for survivors, red for supporters and gold in memory of loved ones lost to cancer.

"I really like that we walk at night, under the stars," muses Miranda in the video http://www.youtube.com/watch?v=IBxJE7Ule4A "Like we're saying that even in the dark, every one of us can shine a light."

Funds raised by teams and individual walkers provide:

• Lifesaving blood cancer research
• Free educational materials and events for patients and their families
• Local programs such as Family Support Groups and First Connection, a peer-to-peer counseling program
• Comprehensive, personalized assistance through the LLS Information Resource Center

Participants can register to walk individually or as part of a team, create their own team or join another local group, make a donation online, or become a volunteer or sponsor/partner. Learn more at http://www.lightthenight.org/.

In addition, many retailers throughout the North America are inviting customers to purchase a paper balloon for a donation of $1 or more to help LLS find cures for blood cancers. Retailers are encouraged to learn more about providing paper balloons to customers and support the cause.

Companies, local businesses and individuals can also become sponsors or partners and receive local exposure. Sponsorship is a great way for a company to share with the community their commitment to being a good corporate citizen.

Watch the video today http://www.youtube.com/watch?v=IBxJE7Ule4A and join Miranda and thousands of walkers as they collectively bring light to patients, families and friends.

"We walk because someone's life depends on it," adds Miranda. "So close your eyes and imagine a world without blood cancer. Open your eyes and walk into it."

For more information on The Leukemia & Lymphoma Society, which is the world's largest voluntary health agency dedicated to fighting blood cancers, visit http://www.lls.org or on Facebook at http://www.fb.com/LLSforacure.

CSG|PR delivers comprehensive public relations and strategic communications services to organizations in four distinct industries: Education/Corporate Training, Consumer Products and Services, Financial Services and Environmental Sustainability. CSG|PR helps clients build sustainable brands and profitable businesses through thoughtful campaigns and effective communications. For more information, please visit http://www.csg-pr.com.