Lorraine Lea Linen: Family Values that Deliver, in Retail Digital

SAN DIEGO, CA, May 12, 2012

In an interview with Retail Digital, Company Director Adrian Ryan explains how Lorraine Lea Linen has positively impacted the lives of Australians for over twenty-five years. Not only in supplying superior linen products in a new and innovate way, but by improving the lives of their sales force, and the most worthy citizens of their community.

Few successful companies were formed on the solid foundation of family like Lorraine Lea Linen. Started in 1986 by now Director Adrian Ryan's father, Peter Ryan, the company was started with the vision to provide an alternative model to in-store retail sales. They wanted to take their beautiful product to the customer rather than waiting for the customer to come to them--while at the same time creating a growing family of independent sales people to benefit from rewards of the expanding business.

Adrian Ryan explains the company's rise to paramount success. "My father originally started a retail business for my mother to operate," he says. After several years he became hungry to exit the traditional retail channel in hopes of fulfilling his original customer service vision. Soon he developed the idea to sell linen through a party plan model, and since has grown his small boutique company into a sprawling linen empire.

Lorraine Lea Linen boasts over 1,300 consultants through Australia and New Zealand, who all specialise in presenting home linen purchasing parties at customer's homes.

The model is not just about doing business in a new way, it is about engaging with people in a new way. "What we grant our Sales Force is an opportunity to run their own business and have a flexible life," he says, "They get a sense of self-esteem, independence, an opportunity to contribute to the family, and still have the flexibility to participate in the kids sport, schooling and growing up, or to enjoy personal interests of their own."

Read the full article here: http://www.Retail-Digital.com

About Lorraine Lea Linen

Established in 1985 by the late Peter Ryan with his wife Heather, linen and manchester was chosen as the company's product because it's a commodity that every home needs and is used by everybody, everyday. Lorraine Lea's extensive product range - bedding, towels, tableware, household accessories and nursery products - combines classic designs with the latest fashion trends, with something to suit every room of the home and prices to suit every budget.

The company was incorporated in 1986. Since that time, Lorraine Lea Linen has grown to a large team of Consultants and Managers holding linen parties in all states and territories of Australia and since May 2005, in New Zealand. In 2010, we held in excess of 34,000 parties and serviced over 300,000 customers - and are still growing at a phenomenal rate. See more Fast Facts about Lorraine Lea Linen.

About Retail Digital

Retail Digital is a leading digital media source of news and content for C-level executives focused on business and industry-specific issues such as: Multi-Channel Marketing; Property; Technology and Storage; and Outsourcing. Retail Digital is the industry-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Retail Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 760-827-7800 or visit http://www.Retail-Digital.com.

Press Contact
Rebecca D'Souza
Retail Digital
Telephone: +44 (0)1603 215 076
Email: Rebecca.DSouza@wdmgroup.com