Arbor Brasil Innovates Naturally, in Food and Drink Digital

By Diversifying its Portfolio, Arbor Brasil has Implemented an internal Restructuring, Redefining Acting Areas and Investing More Strongly in the Fruit Culture.

2012-05-18

SAN DIEGO, CA, May 18, 2012 (Press-News.org) After celebrating 40 years of experience in the Brazilian market in 2009, Arbor Brasil now has six business units composed of alcohol and non-alcoholic drinks. The Comary line offers wines and derivatives, while the Ready line is composed of energy drinks and ice, intended for young people. As for the specialty beers, of pure malt, they are part of the Sankt Gallen line and the fine wines, champagnes and sparkling unit comprise Casa Rodrigues. The natural unit lines have the Greenday and the Fresh Drinks products.

The strategic location and capacity of the plants led the company to develop a co-packer project, which is already being offered to the market, as explained by Mozart Rodrigues, CEO of the company, in a recent interview for Business Review Brasil: "We are logistically well located, with plants in the South, Southeast and Northeast, and we have a very favorable tax benefit to offer services. We have wide domain of the PET chain, we have lines of aluminum cans, cardboard and we have glass lines. We are ready to meet the demands of any class in any package, anywhere in the country."

The category of specialty beers from Arbor has a lot to celebrate in 2012, with two important milestones for the company's history. The first is the centenary of the company's flagship brand Therezopolis. To celebrate, the line will receive a special bottle limited edition, and several other programs in the city from which it receives the name.

To read more about what Arbor Brasil is bringing to the market, check out the full article in the April 2012 edition of Food and Drink Digital: http://www.foodanddrinkdigital.com/

About Food & Drink Digital

Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.

Press Contact
Sasha Orman
Food & Drink Digital
Telephone: (760) 827-7813
Email: Sasha.Orman@wdmgroup.com

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