Château Smith Haut Lafitte, Producer Of Wines Of Excellence, Protects Its Wines With The Bubble Tag

PARIS, FRANCE, May 18, 2012 (Press-News.org) In its continuous search for excellence, Château Smith Haut Lafitte is engaged in ensuring the authenticity and traceability of its wines. After success achieved by Château Smith Haut Lafitte among international connoisseurs, the manufacturer has chosen Prooftag's Bubble Tag technology to prove to its clients the origin of its 'Grand Cru Classe'.

An absolute guaranteed promise to consumers

Every Château Smith Haut Lafitte bottle from the 2009 red vintage and the 2010 white vintage will be supplied with a unique Bubble Seal on its capsule and neck. The tamper-proof and non-forgeable seal assures consumers of the origins and authenticity of each bottle.
A consumer can check the Bubble Tag on the Château's website, or via smartphones thanks to the presence of QR code. This code allows access to various pieces of technical information regarding the wine, the vintage and the property.

This protection is also a method of ensuring that the bottle has not previously been opened.
Immediate benefits and a reinforced client relationship

Florence Cathiard, co-owner of the vineyard with her husband Daniel, said: "Our wines have been met with real success in both France and further abroad. Robert Parker, the acclaimed wine critic, gave our 2009 red Château Smith Haut Lafitte 100 points out of 100! Protecting our wines has become a priority, and Bubble Tag is the solution. More than just guaranteeing the authenticity of our wines, the Bubble Tag allows us to reinforce our relationship with wine amateurs and professionals from all over the world."

By implementing this procedure, Château Smith Haut Lafitte guarantees flawless traceability across all the Château's wines. The Bubble Tag is a proof of authentication controlled by traders, distributors, authorities and consumers alike.

About Château Smith Haut Lafitte - http://www.smith-haut-lafitte.com

Château Smith Haut Lafitte is a Grand Cru Classe, a Great Growth, whose history goes back to the 14th century. Owned by a noble French family, a Scottish navigator, an acclaimed mayor of Bordeaux and a prestigious wine merchant, the estate was bought in 1990 by Florence and Daniel Cathiard who fell in love with the property.
Inspired by the age-long tradition of excellence and expertise, the entire team of Château Smith Haut Lafitte is dedicated to match the most innovative viticulture and vinification techniques with the greatest respect of the living: the soil and the vine.
This approach, native to the Château, aims to use the most up-to-date technologies for the best expression and preservation of the terroir, such as soil mapping through geological analyses, optical sorting system, revolutionary destemming and satellite imagery, as well as organic compost, natural grass and hedge plantation, horse ploughing, etc.
Respecting this philosophy, the owners decided to adopt Prooftag's Bubble Tag technology as an innovation to guarantee the origin and authenticity of Château Smith Haut Lafitte's wines.